# Selfridges vs ExCraft

The clearest difference is in-app purchases: Selfridges at none against ExCraft's 2. Selfridges also leads on update cadence (every 3 weeks vs every 2 months). ExCraft's advantage is device support (3 vs 1) and iOS requirement (13.0 vs 17.0). On price and ads there is nothing between them.

Both are free to download. ExCraft sells 2 one-off in-app purchases. Selfridges asks for nothing beyond the download.

Selfridges ships an update every 3 weeks, ExCraft every 2 months. The most recent releases landed on October 14, 2026 and October 4, 2026 respectively.

## The numbers

| Metric | Selfridges | ExCraft |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (6.6K ratings)](https://appshunter.io/ios/app/selfridges/id1104960350/reviews)** | — |
| Number of ratings | **6.6K** | — |
| Positive reviews | 32.9% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 2 months |
| Monetization | Free | — |
| Size | 92 MB | 106 MB |
| Requires iOS | 17.0 | **13.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Selfridges Retail Ltd](https://appshunter.io/developer/944980184) | [HossamX Studios](https://appshunter.io/developer/1711385286) |

## What reviewers say

### Selfridges

[App page](https://appshunter.io/ios/app/selfridges/id1104960350)

Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.

**Highlights:** Personalized style inspiration, Shop luxury designers, New product drops weekly, Multiple delivery options, Global shipping, Voice search, Exclusive member benefits

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- ⭐ Great store with high-quality products
- 🚀 Fast delivery
- 💰 Good prices and value

**What reviewers complain about**

- 🐛 Buggy and unreliable app
- ⏱️ Slow app performance
- 🔍 Inconsistent product availability
- 🤯 Poor customer service and support

**Reported bugs**

- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices

**Requested features**

- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies


### ExCraft

[App page](https://appshunter.io/ios/app/excraft/id6746088577)

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| online course test | $3.99 | one-time |
| Export Basics | $99.99 | one-time |


## Frequently asked questions

### Is Selfridges free?

Selfridges is free to download, with no in-app purchases.

### Is ExCraft free?

ExCraft is free to download, with in-app purchases available.

### Do Selfridges or ExCraft have ads?

Neither Selfridges nor ExCraft shows ads.

### Which is updated more often, Selfridges or ExCraft?

Selfridges ships an update every 3 weeks, and ExCraft every 2 months. Most recently, Selfridges was updated on October 14, 2026 and ExCraft on October 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*