# BMJ Best Practice vs Alertive

The clearest difference is review sentiment: BMJ Best Practice at 87% against Alertive's 20%. Alertive's advantage is monetization model (ad-supported vs freemium). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on October 26, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | BMJ Best Practice | Alertive |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (206 ratings)](https://appshunter.io/ios/app/bmj-best-practice/id1105379489/reviews)** | — |
| Number of ratings | **206** | — |
| Positive reviews | **86.6% of reviews** | 20.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Monthly | Monthly |
| Monetization | Freemium | **Ad-supported** |
| Size | 102 MB | 92 MB |
| Requires iOS | 15.0.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 17+ | 17+ |
| Developer | [BMJ Group](https://appshunter.io/developer/345548841) | [Alertive Limited](https://appshunter.io/developer/945352366) |

## What reviewers say

### BMJ Best Practice

[App page](https://appshunter.io/ios/app/bmj-best-practice/id1105379489)

Access up-to-date, evidence-based clinical guidance for healthcare professionals. This app offers offline access to diagnostic, treatment, and prevention information, along with patient leaflets, calculators, and procedure videos. It also tracks CME/CPD activities.

**Highlights:** Evidence-based clinical guidance, Offline access, Patient leaflets, Medical calculators, Guidance videos, CME/CPD tracking

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and reliable
- 💡 Comprehensive and up-to-date content
- 👍 Easy to use and navigate
- 🔍 Excellent resource for healthcare professionals
- 🧠 Helpful for learning and revision

**What reviewers complain about**

- 🐛 Frequent mandatory updates and downloads
- 🔌 Issues with offline access and background downloads
- 🤖 Compatibility problems on certain devices
- 🔍 Lack of search functionality for calculators

**Reported bugs**

- App getting stuck on download screen
- Inability to open the app on certain devices
- Automatic logout issues

**Requested features**

- Ability to save favorites and bookmarks
- Improved support for landscape mode and split-screen
- Author/reference details for content
- Institutional login option


### Alertive

[App page](https://appshunter.io/ios/app/alertive/id1526280881)

This app streamlines urgent communication for healthcare professionals, enabling faster patient care and reducing administrative tasks. It facilitates secure information sharing, team assembly, and real-time collaboration across devices.

**Highlights:** Optimized care team assembly, Advanced emergency alerting, Integration with clinical systems, Real-time collaboration, Secure data handling, Role-based access, Multi-modal communication

**Features:** Siri integration, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is BMJ Best Practice free?

BMJ Best Practice is free to download, with no in-app purchases.

### Is Alertive free?

Alertive is free to download, with no in-app purchases.

### Do BMJ Best Practice or Alertive have ads?

Neither BMJ Best Practice nor Alertive shows ads.

### Which is updated more often, BMJ Best Practice or Alertive?

BMJ Best Practice ships an update monthly, and Alertive monthly. Most recently, BMJ Best Practice was updated on October 26, 2026 and Alertive on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*