# Plann vs develop.

Plann and develop. are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Plann sells 11 in-app purchases, starting at $3.99 per month and develop. sells 1 in-app purchase, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

Plann ships an update every 3 weeks, develop. every 2 weeks. The most recent releases landed on October 13, 2026 and October 5, 2026 respectively.

## The numbers

| Metric | Plann | develop. |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (16K ratings)](https://appshunter.io/ios/app/plann-preview-for-instagram/id1106201141/reviews)** | — |
| Number of ratings | **16K** | — |
| Positive reviews | 45.6% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 2 weeks** |
| Monetization | Free with in-app purchases | — |
| Size | 256 MB | 40 MB |
| Requires iOS | **14.0** | 15.1 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Linktree](https://appshunter.io/developer/1593515265) | [Emily Willis](https://appshunter.io/developer/1840855569) |

## What reviewers say

### Plann

[App page](https://appshunter.io/ios/app/plann-preview-for-instagram/id1106201141)

This app helps you schedule and manage content for multiple social media platforms, including Instagram, Facebook, and TikTok. It offers pre-written captions, hashtags, and content ideas to streamline your social media strategy and boost engagement. You can also preview your feed and edit photos before posting.

**Highlights:** Cross-platform content scheduling, Pre-written captions and hashtags, Content ideas and prompts, Photo editor with filters and text, Instagram feed preview, Post analytics

**Features:** Vision Pro support

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| One Account | $3.99 | per month |
| BASIC | $5.99 | per month |
| One Account | $8.99 | per 3 months |
| PREMIUM | $11.99 | per month |
| Three Accounts | $14.99 | per 3 months |
| BASIC | $14.99 | per 3 months |
| Power User | $14.99 | per month |
| PREMIUM | $29.99 | per 3 months |
| Build | $29.99 | per month |
| BASIC | $47.99 | per year |
| Power User | $149.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Helpful for planning Instagram content
- 🚀 Saves time with scheduling and automation
- 👍 Visually appealing interface
- 👍 Useful analytics and insights

**What reviewers complain about**

- 🐛 Frequent glitches and bugs
- 🐛 Unreliable connectivity and login issues
- 🐛 Content disappearing or not syncing properly
- 🔋 Slow performance and crashes
- 💰 Expensive subscription costs

**Reported bugs**

- Accounts randomly disconnecting
- Scheduled posts not publishing
- Hashtag sets disappearing after updates

**Requested features**

- Add landscape view for iPad
- Improve hashtag management and suggestions
- Allow reposting of others' content
- Integrate more social platforms beyond Instagram


### develop.

[App page](https://appshunter.io/ios/app/develop/id6762183637)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| develop+ | $1.99 | per month |


## Frequently asked questions

### Is Plann free?

Plann is free to download, with in-app purchases available.

### Is develop. free?

develop. is free to download, with in-app purchases available.

### Do Plann or develop. have ads?

Neither Plann nor develop. shows ads.

### Which is updated more often, Plann or develop.?

Plann ships an update every 3 weeks, and develop. every 2 weeks. Most recently, Plann was updated on October 13, 2026 and develop. on October 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*