# HubSpot vs GoTo

The clearest difference is monetization model: GoTo at free against HubSpot's freemium. GoTo also leads on review sentiment (66% vs 46%) and chart position (#169 vs unranked). HubSpot's advantage is update cadence (weekly vs fortnightly). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.7 for HubSpot against 4.8 for GoTo. That said, the two scores are not equally well evidenced: GoTo has 144K ratings behind it against 16K, so its average is the more settled of the two. Written reviews are what separate them: 46% of HubSpot's written reviews are positive against 66% of GoTo's.

HubSpot ships an update weekly, GoTo fortnightly. Both last shipped on November 1, 2026.

## The numbers

| Metric | HubSpot | GoTo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (16K ratings)](https://appshunter.io/ios/app/hubspot/id1107711722/reviews) | **[4.8 (144K ratings)](https://appshunter.io/ios/app/goto/id1465614785/reviews)** |
| Number of ratings | 16K | **144K** |
| Positive reviews | 45.7% of reviews | **66.3% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Weekly** | Fortnightly |
| Monetization | Freemium | **Free** |
| Best chart rank | — | **#169** |
| Size | 161 MB | 85 MB |
| Requires iOS | 17.0 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [HubSpot, Inc.](https://appshunter.io/developer/380033836) | [GoTo Group, Inc.](https://appshunter.io/developer/299616804) |

## What reviewers say

### HubSpot

[App page](https://appshunter.io/ios/app/hubspot/id1107711722)

This app unifies customer-facing teams on an AI-powered platform, offering a comprehensive customer view and enabling quick actions from any location. It includes an AI assistant to provide insights, draft communications, and support deal closing while on the move.

**Highlights:** AI-powered CRM platform, Unified customer view, Actionable insights, Draft communications, Deal closing tools, Mobile accessibility

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Simple to use
- 🚀 Ease of use
- 🚀 Intuitive user interface
- 🚀 Streamlined workflow
- 👍 Great business tool

**What reviewers complain about**

- 🐛 Buggy app with crashes
- 🐛 Unreliable search function
- 🔒 Lack of security features
- 🔒 No biometric or PIN protection
- 👎 Limited functionality compared to desktop

**Reported bugs**

- Conversations tab not working
- Notifications not showing up
- Inability to log in on mobile
- Data loss and account deletion issues

**Requested features**

- Ability to attach files to emails
- More customization options
- Better integration with other tools
- Improved mobile optimization
- Access to service tickets and support


### GoTo

[App page](https://appshunter.io/ios/app/goto/id1465614785)

**Currently charting:** #169 Top Free · Business (US App Store)

This app offers a comprehensive suite for business communications, including calling, messaging, and virtual meetings. It facilitates team collaboration, customer engagement through a multi-channel inbox, and seamless participation in online events. Stay connected and productive from anywhere with this all-in-one mobile solution.

**Highlights:** Voice, video, and messaging in one app, Multi-channel shared inbox for customer engagement, Virtual meetings, trainings, and webinars, Switch between multiple business numbers, Automatic text replies to missed calls, Team collaboration tools

**In-app purchases:** none

**What reviewers like**

- 👍 Easy to use
- 🚀 User simplicity (click and go)
- 🚀 Quick and easy to use
- 🚀 Reliable and no glitches
- 🚀 Excellent phone service

**What reviewers complain about**

- 🐛 Cuts out sometimes
- 🐛 Impossible to erase missed calls
- 🐛 Drops calls everytime
- 🐛 Ringtone not loud enough
- 🐛 Buggy

**Reported bugs**

- Audio issues
- Missed calls not showing up
- Voicemail not working properly
- App freezing/crashing
- Compatibility issues with older devices

**Requested features**

- Mobile - ability to do Q+A from mobile devices
- Ability to choose ringtone
- Calendar integration like previous app
- Monitor multiple lines concurrently in app
- Easy way to add contact who just called


## Frequently asked questions

### Is HubSpot free?

HubSpot is free to download, with no in-app purchases.

### Is GoTo free?

GoTo is free to download, with no in-app purchases.

### Which has better reviews, HubSpot or GoTo?

GoTo is rated higher. HubSpot averages 4.7 out of 5 from 16K ratings, while GoTo averages 4.8 from 144K ratings.

### Do HubSpot or GoTo have ads?

Neither HubSpot nor GoTo shows ads.

### Which is updated more often, HubSpot or GoTo?

HubSpot ships an update weekly, and GoTo fortnightly. Most recently, HubSpot was updated on November 1, 2026 and GoTo on November 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*