# HubSpot vs Aptive Index

The clearest difference is review sentiment: Aptive Index at 100% against HubSpot's 46%. Aptive Index also leads on monetization model (free vs freemium) and rating (5.0 vs 4.7). HubSpot's advantage is ratings volume (16K vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Aptive Index holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: HubSpot has 16K ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 46% of HubSpot's written reviews are positive against 100% of Aptive Index's.

HubSpot ships an update weekly, Aptive Index every 2 weeks. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.

## The numbers

| Metric | HubSpot | Aptive Index |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (16K ratings)](https://appshunter.io/ios/app/hubspot/id1107711722/reviews) | **[5.0 (5 ratings)](https://appshunter.io/ios/app/aptive-index/id6759472325/reviews)** |
| Number of ratings | **16K** | 5 |
| Positive reviews | 45.6% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Weekly** | Every 2 weeks |
| Monetization | Freemium | **Free** |
| Size | 159 MB | 76 MB |
| Requires iOS | 17.0 | **15.6** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [HubSpot, Inc.](https://appshunter.io/developer/380033836) | [EQ Squared LLC](https://appshunter.io/developer/1569971159) |

## What reviewers say

### HubSpot

[App page](https://appshunter.io/ios/app/hubspot/id1107711722)

This app unifies customer-facing teams on an AI-powered platform, offering a comprehensive customer view and enabling quick actions from any location. It includes an AI assistant to provide insights, draft communications, and support deal closing while on the move.

**Highlights:** AI-powered CRM platform, Unified customer view, Actionable insights, Draft communications, Deal closing tools, Mobile accessibility

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Simple to use
- 🚀 Ease of use
- 🚀 Intuitive user interface
- 🚀 Streamlined workflow
- 👍 Great business tool

**What reviewers complain about**

- 🐛 Buggy app with crashes
- 🐛 Unreliable search function
- 🔒 Lack of security features
- 🔒 No biometric or PIN protection
- 👎 Limited functionality compared to desktop

**Reported bugs**

- Conversations tab not working
- Notifications not showing up
- Inability to log in on mobile
- Data loss and account deletion issues

**Requested features**

- Ability to attach files to emails
- More customization options
- Better integration with other tools
- Improved mobile optimization
- Access to service tickets and support


### Aptive Index

[App page](https://appshunter.io/ios/app/aptive-index/id6759472325)

Access your behavioral intelligence platform and AI-powered coaching on the go. View team and individual profiles, get real-time guidance from an AI advisor, and apply insights to improve decisions and team dynamics.

**Highlights:** Access behavioral intelligence platform, View team and individual profiles, AI-powered coaching via Aria, Real-time guidance, Apply insights to decisions

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is HubSpot free?

HubSpot is free to download, with no in-app purchases.

### Is Aptive Index free?

Aptive Index is free to download, with no in-app purchases.

### Which has better reviews, HubSpot or Aptive Index?

Aptive Index is rated higher. HubSpot averages 4.7 out of 5 from 16K ratings, while Aptive Index averages 5.0 from 5 ratings.

### Do HubSpot or Aptive Index have ads?

Neither HubSpot nor Aptive Index shows ads.

### Which is updated more often, HubSpot or Aptive Index?

HubSpot ships an update weekly, and Aptive Index every 2 weeks. Most recently, HubSpot was updated on November 4, 2026 and Aptive Index on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*