# Rainbow Shops vs WIC2Go

The clearest difference is review sentiment: Rainbow Shops at 73% against WIC2Go's 9%. Rainbow Shops also leads on rating (4.9 vs 2.3) and update cadence (fortnightly vs every 5 months). WIC2Go's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (8.0 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Rainbow Shops holds the better App Store score, 4.9 against 2.3. That said, the two scores are not equally well evidenced: Rainbow Shops has 42K ratings behind it against 547, so its average is the more settled of the two. Written reviews point the same way: 73% of Rainbow Shops's written reviews are positive against 9% of WIC2Go's.

Rainbow Shops ships an update fortnightly, WIC2Go every 5 months. The most recent releases landed on October 18, 2026 and October 17, 2026 respectively.

## The numbers

| Metric | Rainbow Shops | WIC2Go |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (42K ratings)](https://appshunter.io/ios/app/rainbow-shops/id1116808792/reviews)** | [2.3 (547 ratings)](https://appshunter.io/ios/app/wic2go/id1374515952/reviews) |
| Number of ratings | **42K** | 547 |
| Positive reviews | **72.7% of reviews** | 9.2% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 5 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 74 MB | 74 MB |
| Requires iOS | 18.0 | **8.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Rainbow Shops](https://appshunter.io/developer/1116808791) | [CMA, Inc.](https://appshunter.io/developer/1261056846) |

## What reviewers say

### Rainbow Shops

[App page](https://appshunter.io/ios/app/rainbow-shops/id1116808792)

Discover trendy and affordable fashion for women, juniors, and plus sizes, including clothing, shoes, and accessories. New styles are added daily, with free shipping available on qualifying orders for in-store pickup. Enjoy fast checkout and free in-store returns.

**Highlights:** Shop women's, juniors, and plus size clothing, Shoes and accessories available, New styles added daily, Save favorites to Wishlist, Fast checkout, Free in-store returns, Kids fashion

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Favorite store
- 👍 Affordable prices
- 🌈 Variety of styles
- ⚡ Fast shipping
- 🛍️ Convenient online shopping

**What reviewers complain about**

- 🤔 Inconsistent sizing
- 💰 Increasing prices
- 🐛 Glitchy app
- 🔍 Difficult to find items in-store
- 🤦‍♀️ Poor returns process

**Reported bugs**

- Login issues after app update
- Wishlist items disappearing
- Constant update prompts
- Freezing and crashing on certain actions

**Requested features**

- Add wishlist/favorites feature
- Improve in-app search and navigation
- Integrate online and in-store inventory
- Implement product reviews
- Offer ship-to-store option


### WIC2Go

[App page](https://appshunter.io/ios/app/wic2go/id1374515952)

This app simplifies shopping for New York State WIC participants. It helps locate WIC clinics and authorized stores, and scan barcodes to verify WIC-approved foods. Participants with an eWIC account can also track appointments and benefit details.

**Highlights:** Find WIC clinics, Locate WIC-authorized stores, Scan barcodes for WIC approval, View upcoming appointments, Check benefit balance, Track benefit expiration

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 📊 Helpful for tracking benefits
- 🔍 Barcode scanning feature

**What reviewers complain about**

- 🐛 Frequent login issues
- 🔍 Unreliable barcode scanning
- 💻 App crashes and stops working
- 🤔 Inconsistent performance

**Reported bugs**

- Users unable to log in or create accounts
- Barcode scanner not functioning properly
- App randomly logging users out or not working

**Requested features**

- Update app to fix login and barcode scanning issues
- Improve app reliability and stability
- Add option to view benefit balances


## Frequently asked questions

### Is Rainbow Shops free?

Rainbow Shops is free to download, with no in-app purchases.

### Is WIC2Go free?

WIC2Go is free to download, with no in-app purchases.

### Which has better reviews, Rainbow Shops or WIC2Go?

Rainbow Shops is rated higher. Rainbow Shops averages 4.9 out of 5 from 42K ratings, while WIC2Go averages 2.3 from 547 ratings.

### Do Rainbow Shops or WIC2Go have ads?

Neither Rainbow Shops nor WIC2Go shows ads.

### Which is updated more often, Rainbow Shops or WIC2Go?

Rainbow Shops ships an update fortnightly, and WIC2Go every 5 months. Most recently, Rainbow Shops was updated on October 18, 2026 and WIC2Go on October 17, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*