# EasyMerch vs OptimMerchandising

The clearest difference is review sentiment: OptimMerchandising at 71% against EasyMerch's 19%. OptimMerchandising also leads on monetization model (free vs freemium) and update cadence (monthly vs every 4 months). EasyMerch's advantage is rating (1.9 vs 1.3). On price, ratings volume, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

EasyMerch holds the better App Store score, 1.9 against 1.3. Both are backed by a comparable volume of ratings — 8 and 3 respectively. Written reviews complicate that: 19% of EasyMerch's written reviews are positive against 71% of OptimMerchandising's, so the app with the better star average is not the one people write more warmly about.

EasyMerch ships an update every 4 months, OptimMerchandising monthly. The most recent releases landed on September 17, 2026 and June 1, 2026 respectively.

## The numbers

| Metric | EasyMerch | OptimMerchandising |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[1.9 (8 ratings)](https://appshunter.io/ios/app/easymerch/id1124848374/reviews)** | [1.3 (3 ratings)](https://appshunter.io/ios/app/optimmerchandising/id1389627857/reviews) |
| Number of ratings | **8** | 3 |
| Positive reviews | 18.5% of reviews | **71.4% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Monthly** |
| Monetization | Freemium | **Free** |
| Size | 53 MB | 39 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [PRONETKOM, OOO](https://appshunter.io/developer/1124848373) | [Powata](https://appshunter.io/developer/1377014798) |

## What reviewers say

### EasyMerch

[App page](https://appshunter.io/ios/app/easymerch/id1124848374)

Automate merchandising tasks for FMCG companies with this mobile app. It helps manage daily plans, routes, field reports, and employee performance. Advanced features include training materials and communication tools.

**Highlights:** Daily visit plan and route optimization, Customizable field reports (availability, promotions, etc.), Employee location tracking and time monitoring, Security features against fake GPS and date manipulation, Supervisor dashboard for team control and analytics, Self-learning materials and tests, Built-in team chat and online conferences

**In-app purchases:** none


### OptimMerchandising

[App page](https://appshunter.io/ios/app/optimmerchandising/id1389627857)

Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.

**Highlights:** Store and merchandising audit tracking, Customizable forms for various audit types, Built-in store stock take, Barcode scanning, Real-time data collection and reporting, Customizable workflows for merchandisers

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is EasyMerch free?

EasyMerch is free to download, with no in-app purchases.

### Is OptimMerchandising free?

OptimMerchandising is free to download, with no in-app purchases.

### Which has better reviews, EasyMerch or OptimMerchandising?

EasyMerch is rated higher. EasyMerch averages 1.9 out of 5 from 8 ratings, while OptimMerchandising averages 1.3 from 3 ratings.

### Do EasyMerch or OptimMerchandising have ads?

Neither EasyMerch nor OptimMerchandising shows ads.

### Which is updated more often, EasyMerch or OptimMerchandising?

EasyMerch ships an update every 4 months, and OptimMerchandising monthly. Most recently, EasyMerch was updated on September 17, 2026 and OptimMerchandising on June 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*