# EasyMerch vs ВкусВилл

The clearest difference is monetization model: ВкусВилл at free against EasyMerch's freemium. ВкусВилл also leads on review sentiment (38% vs 18%) and update cadence (every 6 weeks vs every 4 months). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

EasyMerch ships an update every 4 months, ВкусВилл every 6 weeks. The most recent releases landed on October 24, 2026 and October 29, 2026 respectively.

## The numbers

| Metric | EasyMerch | ВкусВилл |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.2 (9 ratings)](https://appshunter.io/ios/app/easymerch/id1124848374/reviews)** | — |
| Number of ratings | **9** | — |
| Positive reviews | 18.3% of reviews | **38.1% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 6 weeks** |
| Monetization | Freemium | **Free** |
| Size | 53 MB | 34 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [PRONETCOM](https://appshunter.io/developer/1124848373) | [ВкусВилл](https://appshunter.io/developer/1399903463) |

## What reviewers say

### EasyMerch

[App page](https://appshunter.io/ios/app/easymerch/id1124848374)

Automate merchandising tasks for FMCG companies with this mobile app. It helps manage daily plans, routes, field reports, and employee performance. Advanced features include training materials and communication tools.

**Highlights:** Daily visit plan and route optimization, Customizable field reports (availability, promotions, etc.), Employee location tracking and time monitoring, Security features against fake GPS and date manipulation, Supervisor dashboard for team control and analytics, Self-learning materials and tests, Built-in team chat and online conferences

**Features:** Vision Pro support

**In-app purchases:** none


### ВкусВилл

[App page](https://appshunter.io/ios/app/id1545575811)

This corporate mobile application provides couriers with a comprehensive set of tools to maintain the high service quality standards of the VkusVill network. It is designed to support couriers in their daily tasks and ensure efficient operations.

**Highlights:** Service quality tools, Courier operations support, Efficient task management, High service standards maintenance

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is EasyMerch free?

EasyMerch is free to download, with no in-app purchases.

### Is ВкусВилл free?

ВкусВилл is free to download, with no in-app purchases.

### Do EasyMerch or ВкусВилл have ads?

Neither EasyMerch nor ВкусВилл shows ads.

### Which is updated more often, EasyMerch or ВкусВилл?

EasyMerch ships an update every 4 months, and ВкусВилл every 6 weeks. Most recently, EasyMerch was updated on October 24, 2026 and ВкусВилл on October 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*