# Hoff vs SELA

Hoff and SELA both sit at 4.8 stars, but that hides the real split: 92% of Hoff's written reviews are positive against 24% of SELA's. SELA's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Hoff against 4.9 for SELA. Both are backed by a comparable volume of ratings — 492 and 298 respectively. Written reviews are what separate them: 92% of Hoff's written reviews are positive against 24% of SELA's.

Hoff ships an update fortnightly, SELA every 4 weeks. Both last shipped on October 4, 2026.

## The numbers

| Metric | Hoff | SELA |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (492 ratings)](https://appshunter.io/ios/app/hoff/id1127606875/reviews) | **[4.9 (298 ratings)](https://appshunter.io/ios/app/sela/id1526109871/reviews)** |
| Number of ratings | **492** | 298 |
| Positive reviews | **92.3% of reviews** | 24.3% of reviews |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Fortnightly** | Every 4 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 149 MB | 21 MB |
| Requires iOS | **15.0** | 15.1 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Hoff](https://appshunter.io/developer/1127606874) | [Melon Fashion Group](https://appshunter.io/developer/1040073467) |

## What reviewers say

### Hoff

[App page](https://appshunter.io/ios/app/hoff/id1127606875)

Shop for furniture and home goods from a vast catalog, including living room, bedroom, and kitchen items. Get exclusive bonuses, stay updated on sales, and read user reviews. Scan barcodes in-store for more details and save favorites for later.

**Highlights:** Extensive furniture and home goods catalog, Exclusive bonuses on first and subsequent orders, Notifications for sales and promotions, User reviews and product ratings, In-store barcode scanner for product details, Save items to favorites, Cross-device order continuation

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient ordering system
- 👍 User-friendly and understandable interface
- 👍 Wide product selection
- 👍 Good value for money and discounts
- 👍 Fast and easy order processing

**What reviewers complain about**

- 😞 Poor customer service regarding delivery delays
- 😞 Negative interaction with store security personnel
- 😞 Issues with order processing and communication
- 😞 Long moderation times for questions
- 😞 Inconvenient email validation for complaints

**Reported bugs**

- System alarm triggered by bags at store entrance
- Delivery delays not communicated proactively
- Issues with order processing and assembly scheduling

**Requested features**

- More attentive staff training on customer interaction
- Improved communication regarding delivery delays
- Faster moderation of user questions
- More flexible email validation for support requests


### SELA

[App page](https://appshunter.io/ios/app/sela/id1526109871)

Shop for modern, comfortable clothing for the whole family with easy delivery and payment options. Enjoy a loyalty program and try on items before buying. New collections are added weekly.

**Highlights:** Home and store delivery, Try before you buy, Loyalty program with points, Weekly catalog updates, Check in-store availability, Easy multi-click ordering

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Hoff free?

Hoff is free to download, with no in-app purchases.

### Is SELA free?

SELA is free to download, with no in-app purchases.

### Which has better reviews, Hoff or SELA?

SELA is rated higher. Hoff averages 4.8 out of 5 from 492 ratings, while SELA averages 4.9 from 298 ratings.

### Do Hoff or SELA have ads?

Hoff shows ads; SELA does not.

### Which is updated more often, Hoff or SELA?

Hoff ships an update fortnightly, and SELA every 4 weeks. Most recently, Hoff was updated on October 4, 2026 and SELA on October 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*