# itel NOW vs RoofLink

itel NOW and RoofLink both sit at 4.0 stars, but that hides the real split: 56% of RoofLink's written reviews are positive against 18% of itel NOW's. RoofLink also leads on iOS requirement (13.0 vs 17.0). itel NOW's advantage is ratings volume (2K vs 43). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.0 for itel NOW against 4.0 for RoofLink. That said, the two scores are not equally well evidenced: itel NOW has 2K ratings behind it against 43, so its average is the more settled of the two. Written reviews are what separate them: 18% of itel NOW's written reviews are positive against 56% of RoofLink's.

itel NOW ships an update every 6 weeks, RoofLink every 3 weeks. Both last shipped on October 14, 2026.

## The numbers

| Metric | itel NOW | RoofLink |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.0 (2K ratings)](https://appshunter.io/ios/app/itel-now/id1128202643/reviews) | [4.0 (43 ratings)](https://appshunter.io/ios/app/rooflink/id1578299913/reviews) |
| Number of ratings | **2K** | 43 |
| Positive reviews | 17.6% of reviews | **56.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 6 weeks | **Every 3 weeks** |
| Monetization | Free | Free |
| Size | 149 MB | 83 MB |
| Requires iOS | 17.0 | **13.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [ITEL Laboratories, Inc.](https://appshunter.io/developer/502491184) | [Roof.Link](https://appshunter.io/developer/1578299915) |

## What reviewers say

### itel NOW

[App page](https://appshunter.io/ios/app/itel-now/id1128202643)

This app streamlines the process of submitting photos and measurements for lab analysis of flooring and building materials. It offers video guidance, progress feedback, and the ability to test materials directly within the app.

**Highlights:** Streamlined claims workflow, Video guidance for photo and measurement submission, Checklist and icons for photo review, Progress feedback on test submissions, Intuitive navigation, In-app material testing (carpet, wood, vinyl, siding, roofing), Option to send physical samples

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### RoofLink

[App page](https://appshunter.io/ios/app/rooflink/id1578299913)

This is a mobile-first CRM designed for roofing professionals. It simplifies lead management, project tracking, and daily task organization directly from the field. Built by roofers, it offers intuitive workflows and essential tools for efficient business operations.

**Highlights:** Lead and client management, Project tracking, Field-friendly mobile access, Scheduling and crew assignments, Document and photo management, Analytics and reporting

**Features:** Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is itel NOW free?

itel NOW is free to download, with no in-app purchases.

### Is RoofLink free?

RoofLink is free to download, with no in-app purchases.

### Which has better reviews, itel NOW or RoofLink?

itel NOW and RoofLink are both rated 4.0 out of 5 on the App Store, from 2K and 43 ratings respectively.

### Do itel NOW or RoofLink have ads?

Neither itel NOW nor RoofLink shows ads.

### Which is updated more often, itel NOW or RoofLink?

itel NOW ships an update every 6 weeks, and RoofLink every 3 weeks. Most recently, itel NOW was updated on October 14, 2026 and RoofLink on October 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*