# PrettyLittleThing vs Lovisa

PrettyLittleThing and Lovisa both sit at 4.7 stars, but that hides the real split: 67% of Lovisa's written reviews are positive against 27% of PrettyLittleThing's. PrettyLittleThing's advantage is ratings volume (40K vs 34) and update cadence (weekly vs every 3 weeks). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.7 for PrettyLittleThing against 4.8 for Lovisa. That said, the two scores are not equally well evidenced: PrettyLittleThing has 40K ratings behind it against 34, so its average is the more settled of the two. Written reviews are what separate them: 27% of PrettyLittleThing's written reviews are positive against 67% of Lovisa's.

PrettyLittleThing ships an update weekly, Lovisa every 3 weeks. The most recent releases landed on October 29, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | PrettyLittleThing | Lovisa |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (40K ratings)](https://appshunter.io/ios/app/prettylittlething/id1138840268/reviews) | **[4.8 (34 ratings)](https://appshunter.io/ios/app/lovisa/id6739979183/reviews)** |
| Number of ratings | **40K** | 34 |
| Positive reviews | 27.1% of reviews | **66.7% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Weekly** | Every 3 weeks |
| Monetization | **Free** | Ad-supported |
| Size | 85 MB | 211 MB |
| Requires iOS | 15.6 | 15.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [PRETTYLITTLETHING.COM LIMITED](https://appshunter.io/developer/1138840267) | [Lovisa](https://appshunter.io/developer/1700666491) |

## What reviewers say

### PrettyLittleThing

[App page](https://appshunter.io/ios/app/prettylittlething/id1138840268)

Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.

**Highlights:** Wish list for saving favorite items, Exclusive app member offers, Fast and secure checkout, Global order tracking, Apple Pay integration

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Great clothes
- 🛒 Easy to use app
- 🤩 Love the brand
- 🎨 Wide range of styles
- 🚚 Quick delivery

**What reviewers complain about**

- 🐛 Glitchy app
- 💰 Overpriced shipping
- 👀 Inaccurate sizing/quality
- 🤖 Poor customer service
- 💸 Charges wrong currency

**Reported bugs**

- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues

**Requested features**

- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout


### Lovisa

[App page](https://appshunter.io/ios/app/lovisa/id6739979183)

Discover fashionable, on-trend jewelry and accessories. Explore the latest styles, curated collections, and bestsellers with easy browsing and secure checkout. Get notified about new launches and exclusive app-only perks.

**Highlights:** Explore latest jewelry styles, Curated collections for every occasion, Easy browsing of bestsellers, Fast and secure checkout, Notifications for new launches and offers, App-exclusive perks

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is PrettyLittleThing free?

PrettyLittleThing is free to download, with no in-app purchases.

### Is Lovisa free?

Lovisa is free to download, with no in-app purchases.

### Which has better reviews, PrettyLittleThing or Lovisa?

Lovisa is rated higher. PrettyLittleThing averages 4.7 out of 5 from 40K ratings, while Lovisa averages 4.8 from 34 ratings.

### Do PrettyLittleThing or Lovisa have ads?

Neither PrettyLittleThing nor Lovisa shows ads.

### Which is updated more often, PrettyLittleThing or Lovisa?

PrettyLittleThing ships an update weekly, and Lovisa every 3 weeks. Most recently, PrettyLittleThing was updated on October 29, 2026 and Lovisa on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*