# PrettyLittleThing vs Alpine store

The clearest difference is chart position: PrettyLittleThing at #206 against Alpine store's unranked. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

PrettyLittleThing ships an update weekly, Alpine store fortnightly. The most recent releases landed on October 19, 2026 and October 16, 2026 respectively.

## The numbers

| Metric | PrettyLittleThing | Alpine store |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (39K ratings)](https://appshunter.io/ios/app/prettylittlething/id1138840268/reviews)** | — |
| Number of ratings | **39K** | — |
| Positive reviews | 27.0% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Weekly** | Fortnightly |
| Monetization | Free | — |
| Best chart rank | **#206** | — |
| Size | 85 MB | 62 MB |
| Requires iOS | 15.6 | **15.1** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 9+ |
| Developer | [PRETTYLITTLETHING.COM LIMITED](https://appshunter.io/developer/1138840267) | [CommentSold Apps SIII](https://appshunter.io/developer/1630195838) |

## What reviewers say

### PrettyLittleThing

[App page](https://appshunter.io/ios/app/prettylittlething/id1138840268)

**Currently charting:** #206 Top Free · Shopping (US App Store)

Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.

**Highlights:** Wish list for saving favorite items, Exclusive app member offers, Fast and secure checkout, Global order tracking, Apple Pay integration

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Great clothes
- 🛒 Easy to use app
- 🤩 Love the brand
- 🎨 Wide range of styles
- 🚚 Quick delivery

**What reviewers complain about**

- 🐛 Glitchy app
- 💰 Overpriced shipping
- 👀 Inaccurate sizing/quality
- 🤖 Poor customer service
- 💸 Charges wrong currency

**Reported bugs**

- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues

**Requested features**

- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout


### Alpine store

[App page](https://appshunter.io/ios/app/alpine-store/id6748608932)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is PrettyLittleThing free?

PrettyLittleThing is free to download, with no in-app purchases.

### Is Alpine store free?

Alpine store is free to download, with no in-app purchases.

### Do PrettyLittleThing or Alpine store have ads?

Neither PrettyLittleThing nor Alpine store shows ads.

### Which is updated more often, PrettyLittleThing or Alpine store?

PrettyLittleThing ships an update weekly, and Alpine store fortnightly. Most recently, PrettyLittleThing was updated on October 19, 2026 and Alpine store on October 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*