# Launcher Tag+ vs Universal Launcher

The clearest difference is in-app purchases: Universal Launcher at none against Launcher Tag+'s 2. Universal Launcher also leads on ads (none vs shown) and rating (5.0 vs 4.5). Launcher Tag+'s advantage is ratings volume (27 vs 1) and iOS requirement (13.0 vs 15.6). On price, update cadence and device support there is nothing between them.

Both are free to download. Launcher Tag+ sells 2 one-off in-app purchases. Universal Launcher asks for nothing beyond the download.

Universal Launcher holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Launcher Tag+ has 27 ratings behind it against 1, so its average is the more settled of the two.

Launcher Tag+ ships an update every 2 months, Universal Launcher every 3 months. The most recent releases landed on October 23, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Launcher Tag+ | Universal Launcher |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (27 ratings)](https://appshunter.io/ios/app/launcher-tag-plus/id1143375149/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/universal-launcher/id6444726973/reviews)** |
| Number of ratings | **27** | 1 |
| Positive reviews | 45.5% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | **Every 2 months** | Every 3 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 95 MB | 44 MB |
| Requires iOS | **13.0** | 15.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [TAKESHI ONO](https://appshunter.io/developer/665524514) | [Agency Enterprise, LLC](https://appshunter.io/developer/1234841330) |

## What reviewers say

### Launcher Tag+

[App page](https://appshunter.io/ios/app/launcher-tag-plus/id1143375149)

Organize your apps, websites, and contacts with custom tags and time-based filters. Quickly access what you need based on your current situation or purpose, with widget support for even faster shortcuts.

**Highlights:** Tagging for apps, websites, and contacts, Time-based filtering, Situation-based tagging, Purpose-based tagging, Widget support, Customizable launchers

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Multiple Filter and Backup | $1.99 | one-time |
| Pro (Widgets) & Remove Ads | $3.99 | one-time |


### Universal Launcher

[App page](https://appshunter.io/ios/app/universal-launcher/id6444726973)

This app brings a command-line interface and custom shortcuts to your iOS device, mirroring the desktop experience. Access your digital world and boost productivity on the go with a minimalist design and seamless cross-device continuity.

**Highlights:** Sync custom desktop shortcuts, Lock screen widget access, Fast shortcut search, Minimalist interface, Cross-device task continuity, Mobile shortcut execution

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Launcher Tag+ free?

Launcher Tag+ is free to download, with in-app purchases available.

### Is Universal Launcher free?

Universal Launcher is free to download, with no in-app purchases.

### Which has better reviews, Launcher Tag+ or Universal Launcher?

Universal Launcher is rated higher. Launcher Tag+ averages 4.5 out of 5 from 27 ratings, while Universal Launcher averages 5.0 from 1 ratings.

### Do Launcher Tag+ or Universal Launcher have ads?

Launcher Tag+ shows ads; Universal Launcher does not.

### Which is updated more often, Launcher Tag+ or Universal Launcher?

Launcher Tag+ ships an update every 2 months, and Universal Launcher every 3 months. Most recently, Launcher Tag+ was updated on October 23, 2026 and Universal Launcher on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*