# NotToDo vs Affirma

The clearest difference is review sentiment: Affirma at 100% against NotToDo's 0%. Affirma also leads on update cadence (every 6 days vs every 3 weeks). NotToDo's advantage is in-app purchases (none vs 1) and ads (none vs shown). On price and device support there is nothing between them.

Both are free to download. Affirma sells 1 in-app purchase, starting at $1.99 per month. NotToDo asks for nothing beyond the download.

NotToDo ships an update every 3 weeks, Affirma every 6 days. The most recent releases landed on November 1, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | NotToDo | Affirma |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 0.0% of reviews | **100.0% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 3 weeks | **Every 6 days** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 35 MB | 142 MB |
| Requires iOS | **9.3** | 13.0 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [daisuke ito](https://appshunter.io/developer/1099567704) | [arai.me](https://appshunter.io/developer/1652629805) |

## What reviewers say

### NotToDo

[App page](https://appshunter.io/ios/app/nottodo-list-that-do-not-do/id1164817709)

This simple app helps you manage your "do not" goals, allowing you to set specific tasks you want to avoid with minute-by-minute precision. It provides a clear interface to track your progress and awards titles for achieving multiple goals.

**Highlights:** Manage 'do not' goals, Set goals in 1-minute increments, Track goal achievement, Receive titles for accomplishments, 3D Touch compatibility, Quick task creation via icon press

**Features:** macOS Compatibility

**In-app purchases:** none


### Affirma

[App page](https://appshunter.io/ios/app/affirma-dream-builder/id6745803502)

This app helps you achieve your goals by rewiring your subconscious through positive self-talk and science-backed techniques. It offers personalized programs, habit-building tools, and progress tracking to overcome self-doubt and negative thoughts.

**Highlights:** Personalized growth programs, Voice-guided affirmations, Smart habit system with reminders, Visual progress dashboard, SMART goal-setting support, 26 expert categories

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Premium | $1.99 | per month |


## Frequently asked questions

### Is NotToDo free?

NotToDo is free to download, with no in-app purchases.

### Is Affirma free?

Affirma is free to download, with in-app purchases available.

### Do NotToDo or Affirma have ads?

Affirma shows ads; NotToDo does not.

### Which is updated more often, NotToDo or Affirma?

NotToDo ships an update every 3 weeks, and Affirma every 6 days. Most recently, NotToDo was updated on November 1, 2026 and Affirma on October 30, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*