Comparison

goMF by MF Utilities vs Value Research Online

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

goMF by MF Utilities

Facilitates seamless mutual fund transactions for distributors and investors in India. Initiate purchases, redemptions, and various systematic investment plans on the go. Requires login credentials and a Common Account Number (CAN) for investors.

Highlights
  • Initiate purchases and redemptions
  • Manage systematic investments
  • Track submitted orders
  • Mobile transacting capability
  • Facilitates mutual fund industry initiative
Features
Read full description

MF Utility is a Mutual Fund Industry initiative to make transacting in Mutual Funds in India easier and seamless to benefit all stakeholders. goMF mobile app is a step towards offering the transacting ability on the move, anywhere and anytime. To use the App, ensure that you have iPhone.4 or above and you need to have a login credentials provided by MF Utility. goMF offers the following features for the Distributors: - Initiate a Purchase, Redemption, Switch, Systematic Investments, Systematic Transfers, Systematic Withdrawals. - View and track all orders submitted through MF Utility. If you are an Advisor (ARN / RIA) please fill and submit a sign up form, which can be downloaded at https://www.mfuindia.com/DistributorForms. If you are an Investor, you need to have a Common Account Number (CAN) with MFU. Please visit https://www.mfuindia.com/CANFormFill to fill and download the form for CAN Registration. The duly filled CAN form can be printed and submitted along with the necessary documentary proofs at any of the PFMCL branches or at a MFU Point of Service (POS) nearest to you. If you already have a CAN, to request for Login ID of MFU, please send a mail to clientservices@mfuindia.com from your registered email id.

About

Value Research Online

This app provides comprehensive data, analysis, and ratings for mutual funds, stocks, insurance, and NPS plans in India. It offers tools for tracking investments, calculating financial goals, and learning about saving and investing.

Highlights
  • Mutual fund data, analysis, and ratings
  • Stock data and analysis
  • Insurance and NPS plan information
  • Investment tracking and analysis
  • Financial calculators (SIP, Tax, Goal)
  • Fund and stock screeners
  • Exclusive videos and investor hangouts
Features
Read full description

India’s trusted investment guide. Since 1992. Value Research Online has been helping Indian investors make better decisions for over three decades. We research, rate, and explain every mutual fund and listed stock in the country—with no fund-house ownership, no distribution commission, and no conflicts of interest. Our star ratings, created in 1993, were India’s first independent fund rating system. They remain the most cited fund ratings in the country. Our independence is structural: we earn nothing from fund sales. Our research serves you, not the industry. But research is only half of what you need. The other half is knowing where your money actually is. Value Research Online is also the most comprehensive family portfolio tracker in India. Import your holdings automatically—mutual funds, stocks, NPS, fixed income, sovereign gold bonds—and see every rupee your family owns on one dashboard. Analyse returns. Check diversification. View tax liabilities, past, present, and future. Set alerts. Know exactly where you stand, at all times. RESEARCH Mutual Fund Research - Data, analysis, and ratings on all 1,639 mutual funds across 50 categories - Value Research Star Rating—India’s first and most trusted independent fund rating - Curated fund sets: Wealth Builder Funds, Steady Income Funds, Best Tax Saver Funds - Fund Screener: filter by category, returns, rating, risk, and more - Fund Compare: side-by-side comparison of any funds - Point-to-Point Returns: calculate returns for any date range Stock Research - Data on all 16,283 listed stocks across all sectors - Stock Rating: Quality, Growth, Valuation, Momentum scores (1–10) - Curated stock sets: Best Picks by Value, by Performance, by Gurus - Stock Screeners with custom filters - Resilience Score and Dividend Score: 10-year consistency metrics TRACK YOUR FAMILY’S INVESTMENTS - One dashboard for your entire family’s investments: mutual funds, stocks, NPS, fixed income, gold bonds - Import holdings automatically—no manual data entry - Quality ratings on every holding in your portfolio - Analyse returns, asset allocation, and diversification across the family - Tax liabilities—past, present, and future—on one screen - Alerts for important events across all holdings TOOLS & CALCULATORS - SIP Calculator, Goal Calculator, Investment Calculator, Tax Calculator, Mutual Fund Calculator - Market Monitor, IPO Monitor, New Fund Offers, Forthcoming Dividends - NPS Performance (103 plans), Insurance Schemes (1,154) KNOWLEDGE CENTRE - Learn about funds, stocks, insurance, NPS, and tax savings - 33 years of independent editorial—ideas, frameworks, and the signal separated from the noise - Investors’ Hangouts video sessions and a searchable video archive WHO THIS APP IS FOR - Anyone who wants to understand an investment before committing money - Families who want one place to see all their investments - DIY investors who want data and ratings, not tips - Investors who value independence over salesmanship WHY VALUE RESEARCH IS DIFFERENT We earn zero commission from any fund sale. Our ratings are algorithmic—no fund house can influence a star rating. This is not a marketing claim. It is a structural fact, proven every year since 1992. Looking for personalised mutual fund advice? Download the Value Research Advisor app (VRFA/VRSA subscription required). The Advisor app provides SEBI-registered, personalised Buy/Sell/Hold guidance on your portfolio. Value Research Online is a product of Value Research (India) Private Limited. By using this app, you agree to Apple’s standard End User License Agreement (EULA). View it here: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

goMF by MF Utilities4 screens
Value Research Online4 screens

Verdict

The call

The clearest difference is review sentiment: Value Research Online at 80% against goMF by MF Utilities's 25%. Value Research Online also leads on rating (4.7 vs 3.7) and update cadence (fortnightly vs every 97 months). goMF by MF Utilities's advantage is in-app purchases (none vs 2). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Value Research Online sells 2 in-app purchases, starting at $14.99 per year. goMF by MF Utilities asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Value Research Online holds the better App Store score, 4.7 against 3.7. That said, the two scores are not equally well evidenced: Value Research Online has 113 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 25% of goMF by MF Utilities's written reviews are positive against 80% of Value Research Online's.

UpkeepUpdate frequency

goMF by MF Utilities ships an update every 97 months, Value Research Online fortnightly. The most recent releases landed on June 2, 2026 and September 27, 2026 respectively.

Scorecard6 real differences · 4 level
goMF by MF Utilities versus Value Research Online: the parameters behind the verdict, then further details
ParametergoMF by MF UtilitiesValue Research Online
PriceFreeFree
Rating3.7 (3 ratings)4.7 (113 ratings) — better
Positive reviews25.0% of reviews80.0% of reviews — better
Number of ratings3113 — better
Update frequencyEvery 97 monthsFortnightly — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS12.0 — better13.0
Further details — not scored
Size17 MB106 MB
Age rating4+4+
DeveloperMF UTILITIES INDIA PRIVATE LIMITEDValue Research India Private Limited

Customer experience

goMF by MF Utilities

All ratings3 ratings
Positive66.7%
Neutral0.0%
Negative33.3%
Written reviews4 reviews
Positive25.0%
Neutral0.0%
Negative75.0%

Value Research Online

All ratings113 ratings
Positive92.0%
Neutral1.8%
Negative6.2%
Written reviews25 reviews
Positive80.0%
Neutral4.0%
Negative16.0%

In-app purchases

None

goMF by MF Utilities

No in-app purchases

2 purchases

Value Research Online

Subscriptions2
  • Wealth Insight 1 Year$14.991 Year
  • Mutual Fund Insight 1 Year$14.991 Year

Questions

Is goMF by MF Utilities free?
goMF by MF Utilities is free to download, with no in-app purchases.
Is Value Research Online free?
Value Research Online is free to download, with in-app purchases available.
Which has better reviews, goMF by MF Utilities or Value Research Online?
Value Research Online is rated higher. goMF by MF Utilities averages 3.7 out of 5 from 3 ratings, while Value Research Online averages 4.7 from 113 ratings.
Do goMF by MF Utilities or Value Research Online have ads?
Neither goMF by MF Utilities nor Value Research Online shows ads.
Which is updated more often, goMF by MF Utilities or Value Research Online?
goMF by MF Utilities ships an update every 97 months, and Value Research Online fortnightly. Most recently, goMF by MF Utilities was updated on June 2, 2026 and Value Research Online on September 27, 2026.

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