# SWIMTAG vs Active Luton

The clearest difference is in-app purchases: Active Luton at none against SWIMTAG's 3. SWIMTAG's advantage is review sentiment (29% vs 17%). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. SWIMTAG sells 3 in-app purchases, starting at $3.99 per month. Active Luton asks for nothing beyond the download.

SWIMTAG ships an update every 5 weeks, Active Luton every 2 months. The most recent releases landed on October 24, 2026 and October 10, 2026 respectively.

## The numbers

| Metric | SWIMTAG | Active Luton |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | **28.6% of reviews** | 16.7% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 2 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 14 MB | 101 MB |
| Requires iOS | **14.1** | 15.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [222 Sports Limited](https://appshunter.io/developer/370451905) | [Active Luton](https://appshunter.io/developer/1337617370) |

## What reviewers say

### SWIMTAG

[App page](https://appshunter.io/ios/app/swimtag/id1171050278)

This app helps swimmers track their progress in pools and open water. It allows users to see their performance, set new personal bests, and connect with a community for challenges and competitions. Compatible with various sports watches and fitness platforms.

**Highlights:** Track pool and open water swims, Monitor personal bests, Join swimmer community, Participate in challenges and competitions, Integrate with sports watches, Link to fitness platforms

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| SWIMTAG Monthly Subscription | $3.99 | per month |
| SWIMTAG Quarterly Subscription | $9.99 | per 3 months |
| SWIMTAG Yearly Subscription | $24.99 | per year |

**What reviewers like**

- 👍 Tracks performance and improvement
- 👍 Motivates regular swimming
- 👍 Counts lengths accurately
- 👍 Provides detailed swim data (speed, stroke rate)
- 👍 Good for competitions and challenges

**What reviewers complain about**

- 🐛 App frequently crashes
- 🐛 App won't open or freezes
- 🐛 Inaccurate stroke detection (backstroke, butterfly)
- 🐛 Issues with importing from Apple Watch/Health
- 🐛 Difficult to edit or delete swims

**Reported bugs**

- App won't open
- App freezes on loading screen
- Stuck on loading screen
- Cannot edit swim distance
- Cannot delete swims

**Requested features**

- See lengths during swim
- Pause recording feature
- Real-time length count on screen
- Display fastest 400m per week
- Trending data in results


### Active Luton

[App page](https://appshunter.io/ios/app/active-luton/id1337617371)

Manage your fitness activities with this app. View class and pool schedules, book sessions, and receive important updates from local leisure centers. Access your digital membership card and explore membership options.

**Highlights:** Class and pool timetables, Book and manage sessions, Center information and opening times, News and push notifications, Digital membership card, Membership exploration and joining

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SWIMTAG free?

SWIMTAG is free to download, with in-app purchases available.

### Is Active Luton free?

Active Luton is free to download, with no in-app purchases.

### Do SWIMTAG or Active Luton have ads?

Neither SWIMTAG nor Active Luton shows ads.

### Which is updated more often, SWIMTAG or Active Luton?

SWIMTAG ships an update every 5 weeks, and Active Luton every 2 months. Most recently, SWIMTAG was updated on October 24, 2026 and Active Luton on October 10, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*