# ETBrandEquity vs Ad Age

The clearest difference is update cadence: ETBrandEquity at every 6 weeks against Ad Age's every 8 months. ETBrandEquity also leads on monetization model (free vs freemium) and review sentiment (50% vs 30%). Ad Age's advantage is device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ETBrandEquity ships an update every 6 weeks, Ad Age every 8 months. The most recent releases landed on November 6, 2026 and November 7, 2026 respectively.

## The numbers

| Metric | ETBrandEquity | Ad Age |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[4.8 (328 ratings)](https://appshunter.io/ios/app/ad-age/id1537790720/reviews)** |
| Number of ratings | — | **328** |
| Positive reviews | **50.0% of reviews** | 30.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 6 weeks** | Every 8 months |
| Monetization | **Free** | Freemium |
| Size | 84 MB | 124 MB |
| Requires iOS | 16.1 | **15.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 12+ |
| Developer | [Times Internet Limited](https://appshunter.io/developer/427164656) | [Crain Communications, Inc.](https://appshunter.io/developer/563390291) |

## What reviewers say

### ETBrandEquity

[App page](https://appshunter.io/ios/app/etbrandequity/id1191464439)

Stay updated with the latest news, trends, and insights from India's marketing and advertising industries. Access exclusive interviews, campaign showcases, and landmark surveys. Delivered via a daily e-newsletter.

**Highlights:** Marketing and advertising industry news, Latest trends and opinions, Exclusive interviews and blogs, Showcase of advertising campaigns, Landmark industry surveys, Daily e-newsletter

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Ad Age

[App page](https://appshunter.io/ios/app/ad-age/id1537790720)

Stay informed with breaking news, in-depth analysis, and insights on marketing, advertising, media, and creative trends. Receive real-time alerts to keep you ahead of industry changes. Access limited content for free, with subscription options for full features.

**Highlights:** Breaking news alerts, In-depth analysis, Industry insights, Creative work showcases, Podcasts and videos, Exclusive data reports

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is ETBrandEquity free?

ETBrandEquity is free to download, with no in-app purchases.

### Is Ad Age free?

Ad Age is free to download, with no in-app purchases.

### Do ETBrandEquity or Ad Age have ads?

Neither ETBrandEquity nor Ad Age shows ads.

### Which is updated more often, ETBrandEquity or Ad Age?

ETBrandEquity ships an update every 6 weeks, and Ad Age every 8 months. Most recently, ETBrandEquity was updated on November 6, 2026 and Ad Age on November 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*