# LA Execs vs Secret Diary

The clearest difference is in-app purchases: LA Execs at none against Secret Diary's 2. LA Execs also leads on rating (5.0 vs 4.8) and iOS requirement (11.0 vs 14.0). Secret Diary's advantage is update cadence (fortnightly vs every 24 months) and ratings volume (112 vs 1). On price, ads and device support there is nothing between them.

Both are free to download. Secret Diary sells 2 in-app purchases, starting at $2.99 per month. LA Execs asks for nothing beyond the download.

LA Execs holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Secret Diary has 112 ratings behind it against 1, so its average is the more settled of the two.

LA Execs ships an update every 24 months, Secret Diary fortnightly. The most recent releases landed on October 19, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | LA Execs | Secret Diary |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/la-execs/id1200134177/reviews)** | [4.8 (112 ratings)](https://appshunter.io/ios/app/secret-diary-with-lock/id1507194395/reviews) |
| Number of ratings | 1 | **112** |
| Positive reviews | — | 90.6% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 24 months | **Fortnightly** |
| Monetization | **Free** | Subscription |
| Size | 23 MB | 20 MB |
| Requires iOS | **11.0** | 14.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Nelson Vianna](https://appshunter.io/developer/1449080470) | [Nawal Amallou](https://appshunter.io/developer/1507194394) |

## What reviewers say

### LA Execs

[App page](https://appshunter.io/ios/app/la-execs/id1200134177)

Discover Los Angeles real estate with up-to-date listings, open houses, and recently sold properties directly from the MLS. Find your dream home with advanced search and custom filters.

**Highlights:** Real estate listings, New listing alerts, Open house schedules, Recently sold homes, MLS data integration, Custom search filters

**In-app purchases:** none


### Secret Diary

[App page](https://appshunter.io/ios/app/secret-diary-with-lock/id1507194395)

Securely record your daily thoughts, memories, and secrets. This app allows you to add photos and track your moods, all protected by a passcode. Personalize your journal with themes and easily search past entries.

**Highlights:** Save memories, notes, and ideas, Add photos and mood emojis, Unlimited photo storage, Personalize UI with themes, Passcode protection and data encryption, Powerful search and filter functions

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Plan | $2.99 | per month |
| Annual Plan | $17.99 | per year |

**What reviewers like**

- 👍 User-friendly interface
- 🔒 Good for keeping secrets
- ❤️ Love the app
- ✍️ Great for writing thoughts
- 💯 Free to use

**What reviewers complain about**

- 💰 Some features are pricey
- 💸 Advanced stuff is locked
- 😩 Too many ads
- 🤔 Unclear if entries are private
- 💸 Have to pay for certain things

**Reported bugs**

- Forgot password not working
- Password glitch
- App shuts out sometimes
- App cuts out and needs restarting
- Password input issues (0-9 vs 1-4)

**Requested features**

- Make fingerprint ID free
- Make advanced features free
- More color options
- More features


## Frequently asked questions

### Is LA Execs free?

LA Execs is free to download, with no in-app purchases.

### Is Secret Diary free?

Secret Diary is free to download, with in-app purchases available.

### Which has better reviews, LA Execs or Secret Diary?

LA Execs is rated higher. LA Execs averages 5.0 out of 5 from 1 ratings, while Secret Diary averages 4.8 from 112 ratings.

### Do LA Execs or Secret Diary have ads?

Neither LA Execs nor Secret Diary shows ads.

### Which is updated more often, LA Execs or Secret Diary?

LA Execs ships an update every 24 months, and Secret Diary fortnightly. Most recently, LA Execs was updated on October 19, 2026 and Secret Diary on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*