# Universe Website Builder vs Milkshake

The clearest difference is ads: Milkshake at none against Universe Website Builder's shown. Milkshake also leads on review sentiment (90% vs 55%) and rating (4.9 vs 4.5). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Universe Website Builder sells 9 in-app purchases, starting at $2.99 per month and Milkshake sells 5 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

Milkshake holds the better App Store score, 4.9 against 4.5. Both are backed by a comparable volume of ratings — 9.8K and 15K respectively. Written reviews point the same way: 55% of Universe Website Builder's written reviews are positive against 90% of Milkshake's.

Universe Website Builder ships an update every 10 days, Milkshake every 3 weeks. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | Universe Website Builder | Milkshake |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (9.8K ratings)](https://appshunter.io/ios/app/universe-website-builder/id1211437633/reviews) | **[4.9 (15K ratings)](https://appshunter.io/ios/app/milkshake-website-builder/id1452719910/reviews)** |
| Number of ratings | 9.8K | **15K** |
| Positive reviews | 54.8% of reviews | **89.5% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 10 days** | Every 3 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 291 MB | 106 MB |
| Requires iOS | **16.0** | 16.4 |
| Devices | **iPhone, iPad, Mac** | iPhone, iPad |
| Age rating | 4+ | +12 |
| Developer | [Universe Exploration Company](https://appshunter.io/developer/1012451110) | [Codelbee](https://appshunter.io/developer/1652789858) |

## What reviewers say

### Universe Website Builder

[App page](https://appshunter.io/ios/app/universe-website-builder/id1211437633)

Build a professional website or online store quickly and easily with a drag-and-drop interface. Publish to a custom domain and accept payments in minutes. Includes tools for design, commerce, audience management, and AI-powered content creation.

**Highlights:** Drag-and-drop Grid Editor, 100+ customizable templates, Integrated e-commerce tools, AI copy and image generation, Audience management and email marketing, Custom domain publishing

**Features:** Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| .COM Domain | $2.99 | per month |
| Universe Pro for 1 Site | $5.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $24.99 | per month |
| Universe Pro for 1 site | $24.99 | per month |
| Universe Pro  for 1 Site | $119.99 | per year |
| Universe Pro for 1 site | $199.99 | per year |
| Universe Pro for 1 Site | $199.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Intuitive interface
- 🚀 Convenient mobile-first design
- 👍 Affordable pricing
- 👍 Responsive customer support

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔒 Concerns over domain ownership
- 💰 Expensive pro features
- 🔒 Limited customization options
- 🔒 Restricted free version

**Reported bugs**

- Inability to save progress
- Glitches with image/video embedding
- Inconsistent performance across devices
- Issues with domain registration and transfer

**Requested features**

- Improved desktop responsiveness
- More design flexibility
- Ability to use own domain
- Expanded e-commerce features
- Better analytics and reporting


### Milkshake

[App page](https://appshunter.io/ios/app/milkshake-website-builder/id1452719910)

Easily create and update a mobile-first website in minutes using your phone. Choose from customizable card-based pages, add various content, and personalize your look. Publish for free and share your link across social media to connect with your audience.

**Highlights:** Card-based website pages, Add text, images, videos, links, Customizable designs and branding, Publish online for free, Link in bio integration, Website analytics (Insights)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Lite - 1 Website | $2.99 | per month |
| Pro - 1 Website | $6.99 | per month |
| Pro Plus - 1 Website - 3 Month | $29.99 | per 3 months |
| Pro - 1 Website | $59.99 | per year |
| Pro Plus - 1 Website - 1 Year | $99.99 | per year |

**What reviewers like**

- 😌 Easy to use
- 👌 Customizable
- 🥴 Aesthetic
- 🚀 Fast to build
- 💗 Recommended

**What reviewers complain about**

- 🤔 Limited customization
- 🤔 No desktop version
- 🤔 Trouble logging in
- 🤔 Slow and buggy
- 🤔 Issues with publishing/updating

**Reported bugs**

- Login screen freezes
- Issues with image uploads
- Inconsistent performance/reliability

**Requested features**

- Add blog/article feature
- Allow more customization options
- Provide desktop version
- Enable switching between multiple accounts
- Add e-commerce/product selling functionality


## Frequently asked questions

### Is Universe Website Builder free?

Universe Website Builder is free to download, with in-app purchases available.

### Is Milkshake free?

Milkshake is free to download, with in-app purchases available.

### Which has better reviews, Universe Website Builder or Milkshake?

Milkshake is rated higher. Universe Website Builder averages 4.5 out of 5 from 9.8K ratings, while Milkshake averages 4.9 from 15K ratings.

### Do Universe Website Builder or Milkshake have ads?

Universe Website Builder shows ads; Milkshake does not.

### Which is updated more often, Universe Website Builder or Milkshake?

Universe Website Builder ships an update every 10 days, and Milkshake every 3 weeks. Most recently, Universe Website Builder was updated on September 23, 2026 and Milkshake on September 24, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*