# Universe Website Builder vs Craft

The clearest difference is ads: Craft at none against Universe Website Builder's shown. Craft also leads on review sentiment (85% vs 55%) and rating (4.8 vs 4.5). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Universe Website Builder sells 9 in-app purchases, starting at $2.99 per month and Craft sells 9 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

Craft holds the better App Store score, 4.8 against 4.5. Both are backed by a comparable volume of ratings — 9.8K and 6.6K respectively. Written reviews point the same way: 55% of Universe Website Builder's written reviews are positive against 85% of Craft's.

Universe Website Builder ships an update fortnightly, Craft every 10 days. The most recent releases landed on October 20, 2026 and October 21, 2026 respectively.

## The numbers

| Metric | Universe Website Builder | Craft |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (9.8K ratings)](https://appshunter.io/ios/app/universe-website-builder/id1211437633/reviews) | **[4.8 (6.6K ratings)](https://appshunter.io/ios/app/craft-notes-documents-ai/id1487937127/reviews)** |
| Number of ratings | **9.8K** | 6.6K |
| Positive reviews | 54.8% of reviews | **84.6% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Fortnightly | **Every 10 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 294 MB | 344 MB |
| Requires iOS | **16.0** | 17.0 |
| Devices | iPhone, iPad, Mac | **iPhone, iPad, Mac, Vision Pro** |
| Age rating | 4+ | 4+ |
| Developer | [Universe Exploration Company](https://appshunter.io/developer/1012451110) | [Craft Docs Limited](https://appshunter.io/developer/1487937126) |

## What reviewers say

### Universe Website Builder

[App page](https://appshunter.io/ios/app/universe-website-builder/id1211437633)

Build a professional website or online store quickly and easily with a drag-and-drop interface. Publish to a custom domain and accept payments in minutes. Includes tools for design, commerce, audience management, and AI-powered content creation.

**Highlights:** Drag-and-drop Grid Editor, 100+ customizable templates, Integrated e-commerce tools, AI copy and image generation, Audience management and email marketing, Custom domain publishing

**Features:** Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| .COM Domain | $2.99 | per month |
| Universe Pro for 1 Site | $5.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $24.99 | per month |
| Universe Pro for 1 site | $24.99 | per month |
| Universe Pro  for 1 Site | $119.99 | per year |
| Universe Pro for 1 site | $199.99 | per year |
| Universe Pro for 1 Site | $199.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Intuitive interface
- 🚀 Convenient mobile-first design
- 👍 Affordable pricing
- 👍 Responsive customer support

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔒 Concerns over domain ownership
- 💰 Expensive pro features
- 🔒 Limited customization options
- 🔒 Restricted free version

**Reported bugs**

- Inability to save progress
- Glitches with image/video embedding
- Inconsistent performance across devices
- Issues with domain registration and transfer

**Requested features**

- Improved desktop responsiveness
- More design flexibility
- Ability to use own domain
- Expanded e-commerce features
- Better analytics and reporting


### Craft

[App page](https://appshunter.io/ios/app/craft-notes-documents-ai/id1487937127)

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

**Highlights:** AI Assistant for research and writing, Structured document creation, Native task management system, Daily notes and calendar view, Offline access and sync, Integrations with other tools

**Features:** Family Sharing

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Plus Monthly Subscription | $9.99 | per month |
| Legacy - Monthly Subscription | $10.99 | per month |
| Family Monthly Subscription | $17.99 | per month |
| Team Monthly Subscription | $59.99 | per month |
| Plus Annual Subscription | $95.99 | per year |
| Legacy - Annual Subscription | $99.99 | per year |
| Family Annual Subscription | $179.99 | per year |
| Business Monthly Subscription | $299.00 | per month |
| Team Annual Subscription | $599.00 | per year |

**What reviewers like**

- 🚀 Absolutely amazing
- 👍 Beautiful, clean, simple, increasingly powerful
- 👍 Fantastic Essential App
- 👍 Intuitive and easy to use
- 👍 Seamless sync between devices

**What reviewers complain about**

- 💰 Expensive subscription
- 🐛 Crashes after recent update
- 🔍 Lack of customization options (e.g. font size)
- 🔍 Inconsistent and confusing UI conventions
- 🔍 Lack of basic features like tags and tables

**Reported bugs**

- Crashes when using voice control dictation
- Inconsistent behavior when rearranging notes
- Exporting to PDF creates blank first page

**Requested features**

- Add support for tables and columns
- Implement tagging system for better organization
- Improve text editing and formatting options
- Integrate with more third-party apps and services
- Add graph view for visualizing note connections


## Frequently asked questions

### Is Universe Website Builder free?

Universe Website Builder is free to download, with in-app purchases available.

### Is Craft free?

Craft is free to download, with in-app purchases available.

### Which has better reviews, Universe Website Builder or Craft?

Craft is rated higher. Universe Website Builder averages 4.5 out of 5 from 9.8K ratings, while Craft averages 4.8 from 6.6K ratings.

### Do Universe Website Builder or Craft have ads?

Universe Website Builder shows ads; Craft does not.

### Which is updated more often, Universe Website Builder or Craft?

Universe Website Builder ships an update fortnightly, and Craft every 10 days. Most recently, Universe Website Builder was updated on October 20, 2026 and Craft on October 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*