# Universe Website Builder vs Wix

Universe Website Builder and Wix both sit at 4.5 stars, but that hides the real split: 55% of Universe Website Builder's written reviews are positive against 20% of Wix's. Wix's advantage is in-app purchases (none vs 11) and ads (none vs shown). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Universe Website Builder sells 9 in-app purchases, starting at $2.99 per month. Wix asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.5 for Universe Website Builder against 4.6 for Wix. Both are backed by a comparable volume of ratings — 9.8K and 17K respectively. Written reviews are what separate them: 55% of Universe Website Builder's written reviews are positive against 20% of Wix's.

Both ship on a similar rhythm, roughly every 10 days. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | Universe Website Builder | Wix |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (9.8K ratings)](https://appshunter.io/ios/app/universe-website-builder/id1211437633/reviews) | **[4.6 (17K ratings)](https://appshunter.io/ios/app/wix-website-builder/id1545924344/reviews)** |
| Number of ratings | 9.8K | **17K** |
| Positive reviews | **54.8% of reviews** | 19.6% of reviews |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | Every 10 days | Every 10 days |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | **#147** |
| Size | 291 MB | 566 MB |
| Requires iOS | 16.0 | **15.1** |
| Devices | iPhone, iPad, Mac | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Universe Exploration Company](https://appshunter.io/developer/1012451110) | [Wix.com Inc.](https://appshunter.io/developer/407141669) |

## What reviewers say

### Universe Website Builder

[App page](https://appshunter.io/ios/app/universe-website-builder/id1211437633)

Build a professional website or online store quickly and easily with a drag-and-drop interface. Publish to a custom domain and accept payments in minutes. Includes tools for design, commerce, audience management, and AI-powered content creation.

**Highlights:** Drag-and-drop Grid Editor, 100+ customizable templates, Integrated e-commerce tools, AI copy and image generation, Audience management and email marketing, Custom domain publishing

**Features:** Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| .COM Domain | $2.99 | per month |
| Universe Pro for 1 Site | $5.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $24.99 | per month |
| Universe Pro for 1 site | $24.99 | per month |
| Universe Pro  for 1 Site | $119.99 | per year |
| Universe Pro for 1 site | $199.99 | per year |
| Universe Pro for 1 Site | $199.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Intuitive interface
- 🚀 Convenient mobile-first design
- 👍 Affordable pricing
- 👍 Responsive customer support

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔒 Concerns over domain ownership
- 💰 Expensive pro features
- 🔒 Limited customization options
- 🔒 Restricted free version

**Reported bugs**

- Inability to save progress
- Glitches with image/video embedding
- Inconsistent performance across devices
- Issues with domain registration and transfer

**Requested features**

- Improved desktop responsiveness
- More design flexibility
- Ability to use own domain
- Expanded e-commerce features
- Better analytics and reporting


### Wix

[App page](https://appshunter.io/ios/app/wix-website-builder/id1545924344)

**Currently charting:** #147 Top Free · Productivity (US App Store)

Design, customize, and manage your website, online store, or blog from anywhere. This app provides tools to create professional online presences, manage business aspects, and engage with your audience on the go.

**Highlights:** Website design and customization, Online store management, Blog creation and management, Logo maker, Event management, E-commerce tools, Community engagement

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to create professional websites
- 👍 Great customer service
- 🚀 Intuitive and user-friendly app
- 🚀 Helpful AI assistant
- 🚀 Affordable pricing

**What reviewers complain about**

- 🐛 Glitchy app with bugs
- 🐛 Unreliable notifications
- 🐛 Inability to edit website on mobile
- 🐛 Complicated and confusing user interface
- 🐛 Lack of essential features like invoicing

**Reported bugs**

- Frozen analytics page
- Disappearing task list
- Glitches with image uploads
- Inconsistent behavior with product management
- Unreliable notifications and sync issues

**Requested features**

- Ability to edit website on mobile
- Integrated invoicing and payment processing
- Improved calendar and booking functionality
- Better text editing tools for blog posts
- Sync between mobile app and desktop


## Frequently asked questions

### Is Universe Website Builder free?

Universe Website Builder is free to download, with in-app purchases available.

### Is Wix free?

Wix is free to download, with no in-app purchases.

### Which has better reviews, Universe Website Builder or Wix?

Wix is rated higher. Universe Website Builder averages 4.5 out of 5 from 9.8K ratings, while Wix averages 4.6 from 17K ratings.

### Do Universe Website Builder or Wix have ads?

Universe Website Builder shows ads; Wix does not.

### Which is updated more often, Universe Website Builder or Wix?

Universe Website Builder ships an update every 10 days, and Wix every 10 days. Most recently, Universe Website Builder was updated on September 23, 2026 and Wix on September 24, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*