# The Natural Touch vs ApplyBetter

The clearest difference is update cadence: ApplyBetter at fortnightly against The Natural Touch's every 2 months. The Natural Touch's advantage is iOS requirement (12.0 vs 16.4). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

The Natural Touch ships an update every 2 months, ApplyBetter fortnightly. The most recent releases landed on November 2, 2026 and October 29, 2026 respectively.

## The numbers

| Metric | The Natural Touch | ApplyBetter |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.3 (38 ratings)](https://appshunter.io/ios/app/the-natural-touch/id1225064086/reviews)** | — |
| Number of ratings | **38** | — |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Fortnightly** |
| Monetization | Free | — |
| Size | 190 MB | 49 MB |
| Requires iOS | **12.0** | 16.4 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [The Natural Touch LLC](https://appshunter.io/developer/1518083688) | [Recooty Inc.](https://appshunter.io/developer/6803828138) |

## What reviewers say

### The Natural Touch

[App page](https://appshunter.io/ios/app/the-natural-touch/id1225064086)

Easily book and manage your appointments, view your hairstyle portfolio, and connect with the salon's team. This app streamlines your salon experience, allowing you to book services, check existing appointments, and view past work.

**Highlights:** Book appointments, Check appointments, View hairstyle portfolio, Connect on social media, Send service requests

**Features:** macOS Compatibility, Apple Wallet

**In-app purchases:** none


### ApplyBetter

[App page](https://appshunter.io/ios/app/applybetter/id6803828136)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is The Natural Touch free?

The Natural Touch is free to download, with no in-app purchases.

### Is ApplyBetter free?

ApplyBetter is free to download, with no in-app purchases.

### Do The Natural Touch or ApplyBetter have ads?

Neither The Natural Touch nor ApplyBetter shows ads.

### Which is updated more often, The Natural Touch or ApplyBetter?

The Natural Touch ships an update every 2 months, and ApplyBetter fortnightly. Most recently, The Natural Touch was updated on November 2, 2026 and ApplyBetter on October 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*