# ActiveCampaign vs SEMrush

The clearest difference is rating: ActiveCampaign at 4.6 against SEMrush's 2.0. ActiveCampaign also leads on ratings volume (1.2K vs 68) and review sentiment (29% vs 16%). SEMrush's advantage is iOS requirement (9.0 vs 18.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ActiveCampaign holds the better App Store score, 4.6 against 2.0. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 68, so its average is the more settled of the two. Written reviews point the same way: 29% of ActiveCampaign's written reviews are positive against 16% of SEMrush's.

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 6, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | ActiveCampaign | SEMrush |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (1.2K ratings)](https://appshunter.io/ios/app/activecampaign/id1239908329/reviews)** | [2.0 (68 ratings)](https://appshunter.io/ios/app/semrush/id1458602050/reviews) |
| Number of ratings | **1.2K** | 68 |
| Positive reviews | **28.7% of reviews** | 15.8% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Monetization | Free | Free |
| Size | 77 MB | 11 MB |
| Requires iOS | 18.0 | **9.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [ActiveCampaign, LLC](https://appshunter.io/developer/1077883740) | [SEMrush CY LTD](https://appshunter.io/developer/1184890970) |

## What reviewers say

### ActiveCampaign

[App page](https://appshunter.io/ios/app/activecampaign/id1239908329)

Manage your business on the go with this app. Track marketing campaign performance, manage sales pipelines, and access customer data from anywhere. Designed for businesses of all sizes, it keeps your business pulse at your fingertips.

**Highlights:** Marketing reports and analytics, CRM and sales automation, Contact and lead management, Campaign performance tracking, Deal management, Push notifications for sales activity

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Surprisingly simple to use
- 🚀 Analytics are great
- 👍 Excellence à un prix abordable
- 👍 Convenient
- 👍 Super awesome app

**What reviewers complain about**

- 🐛 2FA won't verify
- 🐛 Difficult to get service
- 🐛 No sirve
- 🐛 Poor Customer Service
- 🐛 Poor customer service even for premium users

**Reported bugs**

- Deals stopped being displayed following this update on iOS iPhone 8
- Latest update broke it
- Can't see deals anymore after the latest update
- Login screen freezes
- Incompatible with older devices

**Requested features**

- Pode incluir mais funcionalidades?
- Please add push notifications
- Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
- Dark mode option
- Advanced analytics dashboard


### SEMrush

[App page](https://appshunter.io/ios/app/semrush/id1458602050)

Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.

**Highlights:** Keyword position tracking, Advanced filtering, Win/loss position analysis, Growth trend generation, Visibility and traffic monitoring, Average position tracking

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Quick position tracking
- 👍 Easy to use for rankings
- 👍 Works for basic ranking checks
- 👍 Useful for monitoring rankings on the go

**What reviewers complain about**

- 👎 App has little to no function
- 👎 App stuck at first page
- 👎 Terrible software
- 👎 Super frustrating login issues
- 👎 No value for money

**Reported bugs**

- App stuck at first page
- Cannot log in due to password manager issues
- Password field won't allow paste or auto-fill
- App takes you back to login screen after entering credentials
- Cookie policy banner prevents progress

**Requested features**

- Add tag tracking
- Add page tracking
- Add new error/warning tracking
- Add competitor info
- More than simple keyword tracking


## Frequently asked questions

### Is ActiveCampaign free?

ActiveCampaign is free to download, with no in-app purchases.

### Is SEMrush free?

SEMrush is free to download, with no in-app purchases.

### Which has better reviews, ActiveCampaign or SEMrush?

ActiveCampaign is rated higher. ActiveCampaign averages 4.6 out of 5 from 1.2K ratings, while SEMrush averages 2.0 from 68 ratings.

### Do ActiveCampaign or SEMrush have ads?

Neither ActiveCampaign nor SEMrush shows ads.

### Which is updated more often, ActiveCampaign or SEMrush?

ActiveCampaign ships an update every 2 weeks, and SEMrush every 2 weeks. Most recently, ActiveCampaign was updated on November 6, 2026 and SEMrush on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*