# ActiveCampaign vs Close CRM

The clearest difference is rating: ActiveCampaign at 4.6 against Close CRM's 3.5. ActiveCampaign also leads on ratings volume (1.2K vs 50). Close CRM's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (15.1 vs 18.0). On price, review sentiment, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ActiveCampaign holds the better App Store score, 4.6 against 3.5. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 50, so its average is the more settled of the two. Written reviews complicate that: 28% of ActiveCampaign's written reviews are positive against 36% of Close CRM's, so the app with the better star average is not the one people write more warmly about.

ActiveCampaign ships an update fortnightly, Close CRM every 4 weeks. The most recent releases landed on September 13, 2026 and September 20, 2026 respectively.

## The numbers

| Metric | ActiveCampaign | Close CRM |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (1.2K ratings)](https://appshunter.io/ios/app/activecampaign/id1239908329/reviews)** | [3.5 (50 ratings)](https://appshunter.io/ios/app/close-crm/id1668836284/reviews) |
| Number of ratings | **1.2K** | 50 |
| Positive reviews | 28.0% of reviews | **35.7% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 4 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 80 MB | 29 MB |
| Requires iOS | 18.0 | **15.1** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [ActiveCampaign, LLC](https://appshunter.io/developer/1077883740) | [Elastic Inc](https://appshunter.io/developer/602902730) |

## What reviewers say

### ActiveCampaign

[App page](https://appshunter.io/ios/app/activecampaign/id1239908329)

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

**Highlights:** Marketing reports and analytics, CRM and sales automation, Contact and lead management, Campaign performance tracking, Deal management, Customer data access

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Surprisingly simple to use
- 🚀 Analytics are great
- 👍 Excellence à un prix abordable
- 👍 Convenient
- 👍 Super awesome app

**What reviewers complain about**

- 🐛 2FA won't verify
- 🐛 Difficult to get service
- 🐛 No sirve
- 🐛 Poor Customer Service
- 🐛 Poor customer service even for premium users

**Reported bugs**

- Deals stopped being displayed following this update on iOS iPhone 8
- Latest update broke it
- Can't see deals anymore after the latest update
- Login screen freezes
- Incompatible with older devices

**Requested features**

- Pode incluir mais funcionalidades?
- Please add push notifications
- Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
- Dark mode option
- Advanced analytics dashboard


### Close CRM

[App page](https://appshunter.io/ios/app/close-crm/id1668836284)

Manage your sales pipeline and communicate with leads on the go. This app allows you to make calls, send texts, and emails directly from your device, with AI-powered call transcription and summarization. Stay organized with quick note-taking and task management.

**Highlights:** Direct communication with leads, AI-powered call transcription, Lead and contact detail access, Activity feed for context, Quick data entry and task management, Push notifications for updates

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is ActiveCampaign free?

ActiveCampaign is free to download, with no in-app purchases.

### Is Close CRM free?

Close CRM is free to download, with no in-app purchases.

### Which has better reviews, ActiveCampaign or Close CRM?

ActiveCampaign is rated higher. ActiveCampaign averages 4.6 out of 5 from 1.2K ratings, while Close CRM averages 3.5 from 50 ratings.

### Do ActiveCampaign or Close CRM have ads?

Neither ActiveCampaign nor Close CRM shows ads.

### Which is updated more often, ActiveCampaign or Close CRM?

ActiveCampaign ships an update fortnightly, and Close CRM every 4 weeks. Most recently, ActiveCampaign was updated on September 13, 2026 and Close CRM on September 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*