# MacrosFirst vs Pivot

The clearest difference is in-app purchases: Pivot at none against MacrosFirst's 9. Pivot also leads on ads (none vs shown). MacrosFirst's advantage is ratings volume (22K vs 4) and chart position (#77 vs unranked). On price, rating, update cadence and device support there is nothing between them.

Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. Pivot asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.9 for MacrosFirst against 5.0 for Pivot. That said, the two scores are not equally well evidenced: MacrosFirst has 22K ratings behind it against 4, so its average is the more settled of the two.

Both ship on a similar rhythm, roughly weekly. The most recent releases landed on October 13, 2026 and September 29, 2026 respectively.

## The numbers

| Metric | MacrosFirst | Pivot |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (22K ratings)](https://appshunter.io/ios/app/macrosfirst-macro-tracker/id1253012487/reviews) | **[5.0 (4 ratings)](https://appshunter.io/ios/app/pivot-coaching-platform/id6776104733/reviews)** |
| Number of ratings | **22K** | 4 |
| Positive reviews | 74.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | Weekly | Weekly |
| Monetization | Freemium | **Free** |
| Best chart rank | **#77** | — |
| Size | 211 MB | 22 MB |
| Requires iOS | 16.0 | **15.0** |
| Devices | **iPhone, iPad, Apple Watch** | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [MacrosFirst, Inc.](https://appshunter.io/developer/1275597328) | [The A Team Coaching, LLC](https://appshunter.io/developer/6776104735) |

## What reviewers say

### MacrosFirst

[App page](https://appshunter.io/ios/app/macrosfirst-macro-tracker/id1253012487)

**Currently charting:** #77 Top Grossing · Health & Fitness, #192 Top Free · Health & Fitness (US App Store)

This app helps users track their food intake, calories, and macronutrients to achieve health and fitness goals. It offers features like custom goal setting, automatic serving size calculation, and quick food logging via barcode scanning or label analysis. Users can also monitor progress, share meals, and even convert alcohol calories into macro equivalents.

**Highlights:** Custom macro goal setting, Automatic serving size calculation, Barcode and label scanning for food logging, Detailed macro and nutrient tracking, Progress analysis and trend reporting, Meal sharing and social support, Alcohol calorie conversion

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| MacrosFirst Premium | $11.99 | per month |
| MacrosFirst Premium | $11.99 | per month |
| MacrosFirst Premium | $41.99 | per year |
| MacrosFirst Premium | $71.99 | per year |
| MacrosFirst Premium | $71.99 | per year |
| MacrosFirst Premium | $79.99 | per year |
| MacrosFirst Premium | $79.99 | per year |

**What reviewers like**

- 👍 Easy to use
- 🚀 Intuitive interface
- 💯 Accurate macro tracking
- 🔍 Extensive food database
- 🔓 Free features without paywall

**What reviewers complain about**

- 🐛 Occasional bugs and glitches
- 📚 Limited food database for some users
- 🔢 Difficulty adjusting serving sizes
- 🔍 Inaccurate nutrition info for some items
- 🔧 Lacking certain customization options

**Reported bugs**

- Search function not working properly
- Time zone issues causing date discrepancies
- Scanning feature recording incorrect nutrition info

**Requested features**

- Integration with Apple Health
- Ability to share meals/recipes with friends
- Customizable macro goals (e.g., carb cycling)
- Improved reporting and progress tracking
- Option to submit food data corrections


### Pivot

[App page](https://appshunter.io/ios/app/pivot-coaching-platform/id6776104733)

This platform streamlines client management for fitness and nutrition coaches. It offers AI-powered check-ins, progress tracking, and direct messaging to enhance coaching efficiency and client engagement.

**Highlights:** AI-powered dynamic check-ins, Client progress and metric tracking, Habit tracking with reminders, Progress photo logging, AI coaching brainstorm and reports, Apple Health integration

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is MacrosFirst free?

MacrosFirst is free to download, with in-app purchases available.

### Is Pivot free?

Pivot is free to download, with no in-app purchases.

### Which has better reviews, MacrosFirst or Pivot?

Pivot is rated higher. MacrosFirst averages 4.9 out of 5 from 22K ratings, while Pivot averages 5.0 from 4 ratings.

### Do MacrosFirst or Pivot have ads?

MacrosFirst shows ads; Pivot does not.

### Which is updated more often, MacrosFirst or Pivot?

MacrosFirst ships an update weekly, and Pivot weekly. Most recently, MacrosFirst was updated on October 13, 2026 and Pivot on September 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*