# SMS vs Magic Apple Text

The clearest difference is rating: SMS at 4.2 against Magic Apple Text's 3.0. SMS also leads on update cadence (every 5 weeks vs every 19 months) and review sentiment (21% vs 0%). Magic Apple Text's advantage is iOS requirement (15.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SMS holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: SMS has 39 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 21% of SMS's written reviews are positive against 0% of Magic Apple Text's.

SMS ships an update every 5 weeks, Magic Apple Text every 19 months. The most recent releases landed on September 27, 2026 and August 19, 2026 respectively.

## The numbers

| Metric | SMS | Magic Apple Text |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (39 ratings)](https://appshunter.io/ios/app/sms-magic/id1254382679/reviews)** | [3.0 (2 ratings)](https://appshunter.io/ios/app/magic-apple-text/id1532467304/reviews) |
| Number of ratings | **39** | 2 |
| Positive reviews | **21.1% of reviews** | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 19 months |
| Monetization | Free | Free |
| Size | 58 MB | 55 MB |
| Requires iOS | 17.0 | **15.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Screen Magic Mobile Media Inc](https://appshunter.io/developer/998334045) | [Textable](https://appshunter.io/developer/1395042035) |

## What reviewers say

### SMS

[App page](https://appshunter.io/ios/app/sms-magic/id1254382679)

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

**Highlights:** Real-time lead and query notifications, Multi-channel customer conversations (SMS, WhatsApp, Messenger), Customer interaction context identification, Automated standard customer interactions, End-to-end CRM integration

**Features:** Vision Pro support

**In-app purchases:** none


### Magic Apple Text

[App page](https://appshunter.io/ios/app/magic-apple-text/id1532467304)

Send and receive SMS and MMS messages using dedicated virtual phone numbers. Manage your communications with ease through a simple interface.

**Highlights:** Send and receive text messages, Dedicated virtual phone numbers, Manage communications, Simple interface

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SMS free?

SMS is free to download, with no in-app purchases.

### Is Magic Apple Text free?

Magic Apple Text is free to download, with no in-app purchases.

### Which has better reviews, SMS or Magic Apple Text?

SMS is rated higher. SMS averages 4.2 out of 5 from 39 ratings, while Magic Apple Text averages 3.0 from 2 ratings.

### Do SMS or Magic Apple Text have ads?

Neither SMS nor Magic Apple Text shows ads.

### Which is updated more often, SMS or Magic Apple Text?

SMS ships an update every 5 weeks, and Magic Apple Text every 19 months. Most recently, SMS was updated on September 27, 2026 and Magic Apple Text on August 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*