# SMS vs Zoho Directory

The clearest difference is iOS requirement: Zoho Directory at 14 against SMS's 17.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SMS ships an update every 5 weeks, Zoho Directory every 2 months. The most recent releases landed on September 27, 2026 and September 11, 2026 respectively.

## The numbers

| Metric | SMS | Zoho Directory |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (39 ratings)](https://appshunter.io/ios/app/sms-magic/id1254382679/reviews)** | — |
| Number of ratings | **39** | — |
| Positive reviews | 21.1% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 2 months |
| Monetization | Free | — |
| Size | 58 MB | 43 MB |
| Requires iOS | 17.0 | **14** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Screen Magic Mobile Media Inc](https://appshunter.io/developer/998334045) | [Zoho Corporation](https://appshunter.io/developer/388384807) |

## What reviewers say

### SMS

[App page](https://appshunter.io/ios/app/sms-magic/id1254382679)

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

**Highlights:** Real-time lead and query notifications, Multi-channel customer conversations (SMS, WhatsApp, Messenger), Customer interaction context identification, Automated standard customer interactions, End-to-end CRM integration

**Features:** Vision Pro support

**In-app purchases:** none


### Zoho Directory

[App page](https://appshunter.io/ios/app/zoho-directory/id1601972886)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is SMS free?

SMS is free to download, with no in-app purchases.

### Is Zoho Directory free?

Zoho Directory is free to download, with no in-app purchases.

### Do SMS or Zoho Directory have ads?

Neither SMS nor Zoho Directory shows ads.

### Which is updated more often, SMS or Zoho Directory?

SMS ships an update every 5 weeks, and Zoho Directory every 2 months. Most recently, SMS was updated on September 27, 2026 and Zoho Directory on September 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*