# SMS vs Easify

SMS and Easify both sit at 4.3 stars, but that hides the real split: 50% of Easify's written reviews are positive against 21% of SMS's. Easify also leads on update cadence (every 2 weeks vs every 5 weeks) and iOS requirement (15.6 vs 17.0). On price, rating, ratings volume and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.3 for SMS against 4.4 for Easify. Both are backed by a comparable volume of ratings — 44 and 40 respectively. Written reviews are what separate them: 21% of SMS's written reviews are positive against 50% of Easify's.

SMS ships an update every 5 weeks, Easify every 2 weeks. The most recent releases landed on November 2, 2026 and November 7, 2026 respectively.

## The numbers

| Metric | SMS | Easify |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (44 ratings)](https://appshunter.io/ios/app/sms-magic/id1254382679/reviews) | **[4.4 (40 ratings)](https://appshunter.io/ios/app/easify-business-sms-and-texting/id6445908661/reviews)** |
| Number of ratings | **44** | 40 |
| Positive reviews | 21.1% of reviews | **50.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 5 weeks | **Every 2 weeks** |
| Monetization | Free | Free |
| Size | 58 MB | 288 MB |
| Requires iOS | 17.0 | **15.6** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Screen Magic Mobile Media Inc](https://appshunter.io/developer/998334045) | [Easify](https://appshunter.io/developer/1759181665) |

## What reviewers say

### SMS

[App page](https://appshunter.io/ios/app/sms-magic/id1254382679)

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

**Highlights:** Real-time lead and query notifications, Multi-channel customer conversations (SMS, WhatsApp, Messenger), Customer interaction context identification, Automated standard customer interactions, End-to-end CRM integration

**Features:** Vision Pro support

**In-app purchases:** none


### Easify

[App page](https://appshunter.io/ios/app/easify-business-sms-and-texting/id6445908661)

This platform streamlines business communication by enabling bulk SMS, team texting, and customer conversations. It offers tools for SMS marketing, collaboration, and managing customer interactions efficiently. Improve customer relationships and operational speed with this comprehensive messaging solution.

**Highlights:** Bulk SMS campaigns, Team messaging and collaboration, Business calling support, Shared inbox for teams, Customer chat management, SMS marketing tools

**Features:** Siri integration

**In-app purchases:** none


## Frequently asked questions

### Is SMS free?

SMS is free to download, with no in-app purchases.

### Is Easify free?

Easify is free to download, with no in-app purchases.

### Which has better reviews, SMS or Easify?

Easify is rated higher. SMS averages 4.3 out of 5 from 44 ratings, while Easify averages 4.4 from 40 ratings.

### Do SMS or Easify have ads?

Neither SMS nor Easify shows ads.

### Which is updated more often, SMS or Easify?

SMS ships an update every 5 weeks, and Easify every 2 weeks. Most recently, SMS was updated on November 2, 2026 and Easify on November 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*