# SMS vs MortgageCoach

The clearest difference is review sentiment: MortgageCoach at 100% against SMS's 21%. MortgageCoach also leads on rating (4.5 vs 4.2) and update cadence (every 2 weeks vs every 5 weeks). SMS's advantage is ratings volume (39 vs 8). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

MortgageCoach holds the better App Store score, 4.5 against 4.2. Both are backed by a comparable volume of ratings — 39 and 8 respectively. Written reviews point the same way: 21% of SMS's written reviews are positive against 100% of MortgageCoach's.

SMS ships an update every 5 weeks, MortgageCoach every 2 weeks. The most recent releases landed on September 9, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | SMS | MortgageCoach |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.2 (39 ratings)](https://appshunter.io/ios/app/sms-magic/id1254382679/reviews) | **[4.5 (8 ratings)](https://appshunter.io/ios/app/mortgagecoach/id6477607205/reviews)** |
| Number of ratings | **39** | 8 |
| Positive reviews | 21.1% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 5 weeks | **Every 2 weeks** |
| Monetization | Free | Free |
| Size | 58 MB | 57 MB |
| Requires iOS | 17.0 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Screen Magic Mobile Media Inc](https://appshunter.io/developer/998334045) | [TrustEngine](https://appshunter.io/developer/1729849012) |

## What reviewers say

### SMS

[App page](https://appshunter.io/ios/app/sms-magic/id1254382679)

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

**Highlights:** Real-time lead and query notifications, Multi-channel customer conversations (SMS, WhatsApp, Messenger), Customer interaction context identification, Automated standard customer interactions, End-to-end CRM integration

**Features:** Vision Pro support

**In-app purchases:** none


### MortgageCoach

[App page](https://appshunter.io/ios/app/mortgagecoach/id6477607205)

This app empowers loan officers to transform their client data into a dynamic sales tool. Generate personalized loan comparison presentations, add video branding, and leverage AI summaries to understand borrower needs. Receive real-time alerts for borrower engagement and access actionable next steps to close deals faster.

**Highlights:** Generate loan comparison presentations (TCAs), Add video branding to presentations, AI-powered conversation summaries, Real-time borrower engagement notifications, Access borrower and financial data context, One-tap contact and outreach scripts

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SMS free?

SMS is free to download, with no in-app purchases.

### Is MortgageCoach free?

MortgageCoach is free to download, with no in-app purchases.

### Which has better reviews, SMS or MortgageCoach?

MortgageCoach is rated higher. SMS averages 4.2 out of 5 from 39 ratings, while MortgageCoach averages 4.5 from 8 ratings.

### Do SMS or MortgageCoach have ads?

Neither SMS nor MortgageCoach shows ads.

### Which is updated more often, SMS or MortgageCoach?

SMS ships an update every 5 weeks, and MortgageCoach every 2 weeks. Most recently, SMS was updated on September 9, 2026 and MortgageCoach on September 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*