# Subscription Manager vs Emma

The clearest difference is ads: Subscription Manager at none against Emma's shown. Subscription Manager also leads on review sentiment (52% vs 38%). Emma's advantage is rating (4.7 vs 4.5) and iOS requirement (15.1 vs 17.0). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Subscription Manager sells 11 in-app purchases, starting at $0.99 per month and Emma sells 8 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

Emma holds the better App Store score, 4.7 against 4.5. Both are backed by a comparable volume of ratings — 1.7K and 1.4K respectively. Written reviews complicate that: 52% of Subscription Manager's written reviews are positive against 38% of Emma's, so the app with the better star average is not the one people write more warmly about.

Subscription Manager ships an update every 2 weeks, Emma weekly. The most recent releases landed on October 26, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Subscription Manager | Emma |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (1.7K ratings)](https://appshunter.io/ios/app/subscription-manager-bills/id1259029889/reviews) | **[4.7 (1.4K ratings)](https://appshunter.io/ios/app/emma-budget-planner-tracker/id1270062373/reviews)** |
| Number of ratings | **1.7K** | 1.4K |
| Positive reviews | **51.9% of reviews** | 38.3% of reviews |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 2 weeks | **Weekly** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 26 MB | 161 MB |
| Requires iOS | 17.0 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Kango Studios LLC](https://appshunter.io/developer/1115907089) | [Emma Technologies LTD.](https://appshunter.io/developer/1202559061) |

## What reviewers say

### Subscription Manager

[App page](https://appshunter.io/ios/app/subscription-manager-bills/id1259029889)

Easily track recurring expenses, receive bill payment reminders, and gain insights into your spending habits. Organize subscriptions by category and view costs over various timeframes. Widgets and Siri shortcuts offer quick access to upcoming bills.

**Highlights:** Track recurring expenses, Bill payment reminders, Understand spending habits, Organize by category, Home screen widgets, Siri shortcuts

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Subscription Ultra - Monthly | $0.99 | per month |
| Subscription Ultra - Yearly | $9.99 | per year |
| Pro - Yearly | $9.99 | per year |
| Nice Tip - Nice | $0.99 | one-time |
| Old Unlimited Subscriptions | $2.99 | one-time |
| Subscription Tip - Kind | $2.99 | one-time |
| Unlimited Subscriptions | $4.99 | one-time |
| Subscription Tip - Generous | $4.99 | one-time |
| Subscription Tip - Amazing | $9.99 | one-time |
| Subscription Tip - Ginormous | $19.99 | one-time |
| Subscription Pro - Large | $29.99 | one-time |

**What reviewers like**

- 👍 Simple and easy to use
- 💡 Helpful for managing subscriptions
- 🚀 Efficient subscription tracking
- 🔒 Privacy-focused approach

**What reviewers complain about**

- 🐛 Bugs and glitches (e.g., Face ID issues, data loss)
- 💰 Paid subscription required for full functionality
- 🔍 Lack of automatic subscription discovery

**Reported bugs**

- Subscriptions disappearing after updates
- Unlock screen issues (Face ID loop)
- Inconsistent app behavior (e.g., icon customization)

**Requested features**

- Custom billing cycle options
- Ability to mark subscriptions as paid
- Improved notification system
- Sync across devices
- More language support (e.g., Spanish, Russian)


### Emma

[App page](https://appshunter.io/ios/app/emma-budget-planner-tracker/id1270062373)

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

**Highlights:** Consolidate all accounts, Track subscriptions, Set budgets, Weekly spending reports, Overdraft alerts, Bank-level security

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Emma Plus Monthly | $4.99 | per month |
| Emma Pro Monthly | $9.99 | per month |
| Monthly Pro Subscription | $9.99 | per month |
| Emma Pro | $9.99 | per month |
| Emma Ultimate | $14.99 | per month |
| Emma Plus Yearly | $41.99 | per year |
| Emma Pro | $83.99 | per year |
| Subscription | $83.99 | per year |

**What reviewers like**

- 👍 Helpful for budgeting and tracking spending
- 🚀 Efficient at categorizing transactions
- 💡 Useful for detecting subscriptions and recurring payments
- 👍 Intuitive and user-friendly interface
- 👍 Provides good financial insights and analytics

**What reviewers complain about**

- 🔒 Concerns about data privacy and security
- 💰 Expensive subscription model, features locked behind paywall
- 🐛 Syncing issues, transactions not always accurately categorized
- 🔍 Difficult to cancel subscription or delete account
- 📢 Aggressive upselling and notifications

**Reported bugs**

- App crashes or freezes frequently
- Transactions not syncing properly or showing incorrect balances
- Issues connecting to certain bank accounts
- Recurring payments not being tracked accurately

**Requested features**

- Add support for more banks and financial institutions
- Improve budgeting features with better categorization and goal-setting
- Provide more customization options for categories and reporting
- Integrate with investment accounts and track net worth
- Offer a more affordable pricing model or free tier with core features


## Frequently asked questions

### Is Subscription Manager free?

Subscription Manager is free to download, with in-app purchases available.

### Is Emma free?

Emma is free to download, with in-app purchases available.

### Which has better reviews, Subscription Manager or Emma?

Emma is rated higher. Subscription Manager averages 4.5 out of 5 from 1.7K ratings, while Emma averages 4.7 from 1.4K ratings.

### Do Subscription Manager or Emma have ads?

Emma shows ads; Subscription Manager does not.

### Which is updated more often, Subscription Manager or Emma?

Subscription Manager ships an update every 2 weeks, and Emma weekly. Most recently, Subscription Manager was updated on October 26, 2026 and Emma on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*