# SWiP vs SELA

The clearest difference is review sentiment: SWiP at 84% against SELA's 26%. SELA's advantage is rating (4.9 vs 4.3) and monetization model (free vs free with in-app purchases). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SELA holds the better App Store score, 4.9 against 4.3. That said, the two scores are not equally well evidenced: SELA has 298 ratings behind it against 15, so its average is the more settled of the two. Written reviews complicate that: 84% of SWiP's written reviews are positive against 26% of SELA's, so the app with the better star average is not the one people write more warmly about.

SWiP ships an update monthly, SELA every 4 weeks. The most recent releases landed on September 25, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | SWiP | SELA |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (15 ratings)](https://appshunter.io/ios/app/swip/id1261276105/reviews) | **[4.9 (298 ratings)](https://appshunter.io/ios/app/sela/id1526109871/reviews)** |
| Number of ratings | 15 | **298** |
| Positive reviews | **84.2% of reviews** | 25.7% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Monthly | **Every 4 weeks** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 76 MB | 21 MB |
| Requires iOS | **15.0** | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [SWIP](https://appshunter.io/developer/1261276104) | [Melon Fashion Group](https://appshunter.io/developer/1040073467) |

## What reviewers say

### SWiP

[App page](https://appshunter.io/ios/app/swip/id1261276105)

This app allows you to earn bonuses and pay for purchases using your smartphone. It eliminates the need for physical loyalty cards and cash by integrating payment and loyalty programs. Track your progress and savings directly on the main screen.

**Highlights:** Earn bonuses on purchases, Pay with smartphone, Integrate loyalty cards, Track savings and progress, Multiple payment options (SBP, bank card, cash), Quick registration

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### SELA

[App page](https://appshunter.io/ios/app/sela/id1526109871)

Shop for modern, comfortable clothing for the whole family with easy delivery and payment options. Enjoy a loyalty program and try on items before buying. New collections are added weekly.

**Highlights:** Home and store delivery, Try before you buy, Loyalty program with points, Weekly catalog updates, Check in-store availability, Easy multi-click ordering

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SWiP free?

SWiP is free to download, with no in-app purchases.

### Is SELA free?

SELA is free to download, with no in-app purchases.

### Which has better reviews, SWiP or SELA?

SELA is rated higher. SWiP averages 4.3 out of 5 from 15 ratings, while SELA averages 4.9 from 298 ratings.

### Do SWiP or SELA have ads?

Neither SWiP nor SELA shows ads.

### Which is updated more often, SWiP or SELA?

SWiP ships an update monthly, and SELA every 4 weeks. Most recently, SWiP was updated on September 25, 2026 and SELA on September 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*