# Emma vs Subscription tracker

The clearest difference is rating: Emma at 4.7 against Subscription tracker's 4.2. Emma also leads on update cadence (every 6 days vs every 2 months) and ratings volume (1.4K vs 79). Subscription tracker's advantage is ads (none vs shown) and review sentiment (52% vs 39%). On price, in-app purchases, monetization model and iOS requirement there is nothing between them.

Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month and Subscription tracker sells 3 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

Emma holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Emma has 1.4K ratings behind it against 79, so its average is the more settled of the two. Written reviews complicate that: 39% of Emma's written reviews are positive against 52% of Subscription tracker's, so the app with the better star average is not the one people write more warmly about.

Emma ships an update every 6 days, Subscription tracker every 2 months. The most recent releases landed on October 17, 2026 and October 19, 2026 respectively.

## The numbers

| Metric | Emma | Subscription tracker |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (1.4K ratings)](https://appshunter.io/ios/app/emma-budget-planner-tracker/id1270062373/reviews)** | [4.2 (79 ratings)](https://appshunter.io/ios/app/subscription-tracker-99subs/id6458591668/reviews) |
| Number of ratings | **1.4K** | 79 |
| Positive reviews | 38.6% of reviews | **52.2% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 6 days** | Every 2 months |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#192** | — |
| Size | 158 MB | 23 MB |
| Requires iOS | **15.1** | 16.0 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Emma Technologies LTD.](https://appshunter.io/developer/1202559061) | [Arnas Petrusevicius](https://appshunter.io/developer/1844312922) |

## What reviewers say

### Emma

[App page](https://appshunter.io/ios/app/emma-budget-planner-tracker/id1270062373)

**Currently charting:** #192 Top Grossing · Finance (US App Store)

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

**Highlights:** Consolidate all accounts, Track subscriptions, Set budgets, Weekly spending reports, Overdraft alerts, Bank-level security

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Emma Plus Monthly | $4.99 | per month |
| Emma Pro Monthly | $9.99 | per month |
| Monthly Pro Subscription | $9.99 | per month |
| Emma Pro | $9.99 | per month |
| Emma Ultimate | $14.99 | per month |
| Emma Plus Yearly | $41.99 | per year |
| Emma Pro | $83.99 | per year |
| Subscription | $83.99 | per year |

**What reviewers like**

- 👍 Helpful for budgeting and tracking spending
- 🚀 Efficient at categorizing transactions
- 💡 Useful for detecting subscriptions and recurring payments
- 👍 Intuitive and user-friendly interface
- 👍 Provides good financial insights and analytics

**What reviewers complain about**

- 🔒 Concerns about data privacy and security
- 💰 Expensive subscription model, features locked behind paywall
- 🐛 Syncing issues, transactions not always accurately categorized
- 🔍 Difficult to cancel subscription or delete account
- 📢 Aggressive upselling and notifications

**Reported bugs**

- App crashes or freezes frequently
- Transactions not syncing properly or showing incorrect balances
- Issues connecting to certain bank accounts
- Recurring payments not being tracked accurately

**Requested features**

- Add support for more banks and financial institutions
- Improve budgeting features with better categorization and goal-setting
- Provide more customization options for categories and reporting
- Integrate with investment accounts and track net worth
- Offer a more affordable pricing model or free tier with core features


### Subscription tracker

[App page](https://appshunter.io/ios/app/subscription-tracker-99subs/id6458591668)

This app helps you manage all your recurring payments in one place. Easily track subscriptions, get timely reminders before renewals, and see your total monthly spending to avoid surprise charges and save money.

**Highlights:** Track all recurring payments, Manage subscriptions easily, Get smart renewal alerts, View monthly spending totals, Add custom subscriptions, Track free trial end dates

**Features:** Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Unlimited access | $1.99 | per month |
| 1 year unlimited tracking | $8.99 | per year |
| Unlimited lifetime access | $19.99 | one-time |


## Frequently asked questions

### Is Emma free?

Emma is free to download, with in-app purchases available.

### Is Subscription tracker free?

Subscription tracker is free to download, with in-app purchases available.

### Which has better reviews, Emma or Subscription tracker?

Emma is rated higher. Emma averages 4.7 out of 5 from 1.4K ratings, while Subscription tracker averages 4.2 from 79 ratings.

### Do Emma or Subscription tracker have ads?

Emma shows ads; Subscription tracker does not.

### Which is updated more often, Emma or Subscription tracker?

Emma ships an update every 6 days, and Subscription tracker every 2 months. Most recently, Emma was updated on October 17, 2026 and Subscription tracker on October 19, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*