# Invoice & Estimate Maker vs SubTotal

The clearest difference is monetization model: SubTotal at free with in-app purchases against Invoice & Estimate Maker's subscription. SubTotal also leads on update cadence (every 6 days vs every 3 months) and review sentiment (94% vs 74%). Invoice & Estimate Maker's advantage is ratings volume (12K vs 24) and chart position (#181 vs unranked). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Invoice & Estimate Maker sells 2 in-app purchases, starting at $1.99 per month and SubTotal sells 2 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.8 for Invoice & Estimate Maker against 4.8 for SubTotal. That said, the two scores are not equally well evidenced: Invoice & Estimate Maker has 12K ratings behind it against 24, so its average is the more settled of the two. Written reviews are what separate them: 74% of Invoice & Estimate Maker's written reviews are positive against 94% of SubTotal's.

Invoice & Estimate Maker ships an update every 3 months, SubTotal every 6 days. The most recent releases landed on November 1, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | Invoice & Estimate Maker | SubTotal |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (12K ratings)](https://appshunter.io/ios/app/invoice-and-estimate-maker/id1271353929/reviews)** | [4.8 (24 ratings)](https://appshunter.io/ios/app/subtotal-pdf-invoice-maker/id1569053675/reviews) |
| Number of ratings | **12K** | 24 |
| Positive reviews | 74.3% of reviews | **94.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 3 months | **Every 6 days** |
| Monetization | Subscription | **Free with in-app purchases** |
| Best chart rank | **#181** | — |
| Size | 93 MB | 21 MB |
| Requires iOS | **13.0** | 17.4 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Mac |
| Age rating | 4+ | 4+ |
| Developer | [SVG Apps](https://appshunter.io/developer/1154426191) | [Timo Partl](https://appshunter.io/developer/1387413672) |

## What reviewers say

### Invoice & Estimate Maker

[App page](https://appshunter.io/ios/app/invoice-and-estimate-maker/id1271353929)

**Currently charting:** #181 Top Grossing · Business (US App Store)

Quickly generate professional invoices and estimates for your clients. Customize templates with your business details, add unlimited customers and services, and track payments on the go. Convert estimates to invoices with a single tap.

**Highlights:** Create invoices and estimates, Customize company details and logo, Unlimited customers, products, and services, Professional invoice themes, Track payments, Email invoices in PDF format, Convert estimates to invoices

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Subscription | $1.99 | per month |
| Annual Subscription | $19.99 | per year |

**What reviewers like**

- 👍 Easy to use
- 🚀 Professional-looking invoices
- 💡 Customizable with company logo
- 🚀 Quick to create estimates and invoices
- 👍 Helpful for small businesses

**What reviewers complain about**

- 🐛 Issues with emailing invoices/estimates
- 🐛 Data sync problems between devices
- 🔒 Lack of customer support responsiveness
- 🔒 Subscription renewal issues
- 🐛 Unexpected app lockouts

**Reported bugs**

- Quantity and price changes not saving correctly
- Inability to edit customer information
- Losing all past estimates/invoices when switching devices

**Requested features**

- Add ability to track material expenses and payroll
- Allow adding multiple phone numbers and emails per client
- Implement a way to back up data
- Provide a phone number for customer support
- Add option to sort/track created sections (e.g., labor, materials)


### SubTotal

[App page](https://appshunter.io/ios/app/subtotal-pdf-invoice-maker/id1569053675)

Create professional PDF invoices, quotes, and estimates quickly for your small business. Personalize templates with your logo and branding. Supports e-invoicing standards and offers cloud sync for easy access across devices.

**Highlights:** Create PDF invoices, quotes, and estimates, Cloud sync across platforms, E-invoicing support (Factur-X & ZUGFeRD), Personalize with logo, color, and font, Track invoices and mark as paid, Beautiful PDF templates

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro version iOS | $8.99 | one-time |
| Pro version macOS | $17.99 | one-time |

**What reviewers like**

- 👍 Simple and easy to use
- 🚀 Fast and efficient
- 💰 One-time purchase, no subscription
- 🔄 Seamless syncing across devices
- 📱 Great integration with WorkingHours

**What reviewers complain about**

- 🐛 Some features missing for advanced users
- 🤔 Limited customization options for templates
- 🐛 Bugs reported after updates
- 🐛 Issues with umlauts in PDFs
- 🐛 Rounding differences in calculations

**Reported bugs**

- Description text gets deleted when adding concepts
- Text on positions not saved and positions not editable after update
- App crashes when opening or editing invoices/estimates after update
- UST-Satz (VAT rate) stuck at 0% and not adjustable on Mac
- Umlauts not displayed correctly in PDF (bank details, item descriptions)

**Requested features**

- Auto populate/save item descriptions
- Column for date of service or purchase
- Option for separate categories for items
- Function to show payments applied
- Customizable PDF templates


## Frequently asked questions

### Is Invoice & Estimate Maker free?

Invoice & Estimate Maker is free to download, with in-app purchases available.

### Is SubTotal free?

SubTotal is free to download, with in-app purchases available.

### Which has better reviews, Invoice & Estimate Maker or SubTotal?

Invoice & Estimate Maker is rated higher. Invoice & Estimate Maker averages 4.8 out of 5 from 12K ratings, while SubTotal averages 4.8 from 24 ratings.

### Do Invoice & Estimate Maker or SubTotal have ads?

Neither Invoice & Estimate Maker nor SubTotal shows ads.

### Which is updated more often, Invoice & Estimate Maker or SubTotal?

Invoice & Estimate Maker ships an update every 3 months, and SubTotal every 6 days. Most recently, Invoice & Estimate Maker was updated on November 1, 2026 and SubTotal on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*