# Behavior Observation Made Easy vs TallyFlex

The clearest difference is price: TallyFlex at Free against Behavior Observation Made Easy's $13.99. TallyFlex also leads on update cadence (every 2 weeks vs every 2 months). Behavior Observation Made Easy's advantage is in-app purchases (none vs 2) and chart position (#123 vs unranked). On rating, review sentiment, ratings volume and ads there is nothing between them.

TallyFlex is free to download; Behavior Observation Made Easy costs $13.99 up front. TallyFlex sells 2 in-app purchases, starting at $27.99 per month. Behavior Observation Made Easy asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.3 for Behavior Observation Made Easy against 4.3 for TallyFlex. Both are backed by a comparable volume of ratings — 123 and 87 respectively. Written reviews are what separate them: 58% of Behavior Observation Made Easy's written reviews are positive against 64% of TallyFlex's.

Behavior Observation Made Easy ships an update every 2 months, TallyFlex every 2 weeks. The most recent releases landed on September 22, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | Behavior Observation Made Easy | TallyFlex |
| --- | --- | --- |
| Price | $13.99 | **Free** |
| Rating | [4.3 (123 ratings)](https://appshunter.io/ios/app/behavior-observation-made-easy/id1281984900/reviews) | [4.3 (87 ratings)](https://appshunter.io/ios/app/tallyflex-aba-data-collection/id1531412972/reviews) |
| Number of ratings | **123** | 87 |
| Positive reviews | 58.1% of reviews | **64.1% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 2 weeks** |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | **#123** | — |
| Size | 9 MB | 87 MB |
| Requires iOS | **13.0** | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Zhanna Shekhtmeyster](https://appshunter.io/developer/1281984899) | [TallyFlex LLC](https://appshunter.io/developer/1531412974) |

## What reviewers say

### Behavior Observation Made Easy

[App page](https://appshunter.io/ios/app/behavior-observation-made-easy/id1281984900)

**Currently charting:** #123 Top Paid · Education (US App Store)

This tool simplifies data collection for tracking behaviors, goal progress, and interventions. It offers customizable observation modules and exports results for analysis or reports. Ideal for professionals, families, and individuals managing behavior.

**Highlights:** Track single or multiple behaviors, Monitor goal progress and interventions, Customizable observation modules (time sample, frequency, duration, interval), Randomly generated peer comparison, Export data as CSV, table, or bar graph, Save and share observation templates

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### TallyFlex

[App page](https://appshunter.io/ios/app/tallyflex-aba-data-collection/id1531412972)

This app replaces paper data sheets for behavioral data collection. It helps professionals like BCBAs and RBTs work faster and more accurately with clients in clinics, schools, and homes. It offers various tracking methods and secure data export for reports.

**Highlights:** Replace paper data sheets, Track ABC data, frequency, duration, latency, Automatic timers for interval recording, Task analysis and prompt codes, Track multiple behaviors simultaneously, Export data to PDF, CSV, XLSX, Works offline

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| TallyFlex Solo Monthly | $27.99 | per month |
| Solo Yearly | $279.99 | per year |


## Frequently asked questions

### Is Behavior Observation Made Easy free?

Behavior Observation Made Easy costs $13.99, with no in-app purchases.

### Is TallyFlex free?

TallyFlex is free to download, with in-app purchases available.

### Which has better reviews, Behavior Observation Made Easy or TallyFlex?

Behavior Observation Made Easy and TallyFlex are both rated 4.3 out of 5 on the App Store, from 123 and 87 ratings respectively.

### Do Behavior Observation Made Easy or TallyFlex have ads?

Neither Behavior Observation Made Easy nor TallyFlex shows ads.

### Which is updated more often, Behavior Observation Made Easy or TallyFlex?

Behavior Observation Made Easy ships an update every 2 months, and TallyFlex every 2 weeks. Most recently, Behavior Observation Made Easy was updated on September 22, 2026 and TallyFlex on September 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*