# swatchbook vs Focalize

The clearest difference is rating: swatchbook at 4.7 against Focalize's 4.0. swatchbook also leads on ratings volume (12 vs 2). Focalize's advantage is iOS requirement (12.4 vs 14.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

swatchbook holds the better App Store score, 4.7 against 4.0. That said, the two scores are not equally well evidenced: swatchbook has 12 ratings behind it against 2, so its average is the more settled of the two.

swatchbook ships an update every 2 months, Focalize every 6 weeks. The most recent releases landed on October 7, 2026 and October 6, 2026 respectively.

## The numbers

| Metric | swatchbook | Focalize |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (12 ratings)](https://appshunter.io/ios/app/swatchbook/id1289003065/reviews)** | [4.0 (2 ratings)](https://appshunter.io/ios/app/focalize/id1470968942/reviews) |
| Number of ratings | **12** | 2 |
| Positive reviews | 50.0% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 6 weeks** |
| Monetization | Free | Free |
| Size | 85 MB | 59 MB |
| Requires iOS | 14.0 | **12.4** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [swatchbook Inc.](https://appshunter.io/developer/1289003064) | [Focalize, Inc.](https://appshunter.io/developer/1470968941) |

## What reviewers say

### swatchbook

[App page](https://appshunter.io/ios/app/swatchbook/id1289003065)

This app provides a cloud platform for sourcing, developing, and sharing digital materials. It allows users to search, filter, and request physical samples, interact with materials in 2D and 3D, and create shareable collections for design projects.

**Highlights:** Source and request physical material samples, Develop materials with 2D and 3D display options, Create and share material collections, Search and filter digital materials, Patent-pending 1:1 material display

**Features:** macOS Compatibility

**In-app purchases:** none


### Focalize

[App page](https://appshunter.io/ios/app/focalize/id1470968942)

This app helps designers bring their creative concepts to life. Organize ideas, sketches, and moodboards in one place, and collaborate with team members. Streamline the process of creating collections and managing digital assets for your brand.

**Highlights:** Idea and sketch management, Moodboard creation, Digital collection organization, Team collaboration tools, Concept book generation, Asset sharing and distribution

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is swatchbook free?

swatchbook is free to download, with no in-app purchases.

### Is Focalize free?

Focalize is free to download, with no in-app purchases.

### Which has better reviews, swatchbook or Focalize?

swatchbook is rated higher. swatchbook averages 4.7 out of 5 from 12 ratings, while Focalize averages 4.0 from 2 ratings.

### Do swatchbook or Focalize have ads?

Neither swatchbook nor Focalize shows ads.

### Which is updated more often, swatchbook or Focalize?

swatchbook ships an update every 2 months, and Focalize every 6 weeks. Most recently, swatchbook was updated on October 7, 2026 and Focalize on October 6, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*