# 必剪 vs 物恋传媒

The clearest difference is ratings volume: 必剪 at 4.9K against 物恋传媒's 4. 必剪 also leads on review sentiment (61% vs 50%). 物恋传媒's advantage is iOS requirement (10.0 vs 14.0). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for 必剪 against 4.8 for 物恋传媒. That said, the two scores are not equally well evidenced: 必剪 has 4.9K ratings behind it against 4, so its average is the more settled of the two. Written reviews are what separate them: 61% of 必剪's written reviews are positive against 50% of 物恋传媒's.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on September 23, 2026 and September 14, 2026 respectively.

## The numbers

| Metric | 必剪 | 物恋传媒 |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (4.9K ratings)](https://appshunter.io/ios/app/b/id1299589486/reviews) | [4.8 (4 ratings)](https://appshunter.io/ios/app/id1464483149/reviews) |
| Number of ratings | **4.9K** | 4 |
| Positive reviews | **60.9% of reviews** | 50.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Free | — |
| Size | 351 MB | 168 MB |
| Requires iOS | 14.0 | **10.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [bilibili](https://appshunter.io/developer/736535969) | [青岛物恋文化传媒有限公司](https://appshunter.io/developer/1464483148) |

## What reviewers say

### 必剪

[App page](https://appshunter.io/ios/app/b/id1299589486)

This official video editing tool from Bilibili offers a comprehensive suite of features for creators. Easily record your screen, identify game highlights, and enhance your videos with templates, effects, and smart editing tools. Seamlessly publish your creations to Bilibili with convenient account integration.

**Highlights:** HD screen recording, Game highlight recognition, Smart background removal, Video and cover templates, Batch rough cuts, Voice-to-subtitle, Picture-in-picture

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Easy to use
- 🚀 Smooth performance
- 💡 Useful features
- 🎨 Good resources for video creation
- 🔗 Convenient Bilibili integration

**What reviewers complain about**

- 🐛 Bugs and stability issues
- 🔋 High memory/storage consumption
- 📂 Difficulties with file management
- 🔇 Audio-related problems
- 🔍 Lack of search/customization options

**Reported bugs**

- Frequent crashes and data loss
- Inability to import/access local files
- Audio desynchronization and volume issues
- Unexpected behavior during video editing
- Backup data taking up excessive storage

**Requested features**

- Horizontal/tablet mode support
- Expanded audio/music library
- Improved video export and file management
- More customization options
- Smoother virtual avatar integration


### 物恋传媒

[App page](https://appshunter.io/ios/app/id1464483149)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is 必剪 free?

必剪 is free to download, with no in-app purchases.

### Is 物恋传媒 free?

物恋传媒 is free to download, with no in-app purchases.

### Which has better reviews, 必剪 or 物恋传媒?

必剪 and 物恋传媒 are both rated 4.8 out of 5 on the App Store, from 4.9K and 4 ratings respectively.

### Do 必剪 or 物恋传媒 have ads?

Neither 必剪 nor 物恋传媒 shows ads.

### Which is updated more often, 必剪 or 物恋传媒?

必剪 ships an update fortnightly, and 物恋传媒 fortnightly. Most recently, 必剪 was updated on September 23, 2026 and 物恋传媒 on September 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*