# РИВ ГОШ vs USmall

The clearest difference is rating: РИВ ГОШ at 4.6 against USmall's 3.9. РИВ ГОШ also leads on monetization model (ad-supported vs free with in-app purchases). On price, review sentiment, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

РИВ ГОШ holds the better App Store score, 4.6 against 3.9. Both are backed by a comparable volume of ratings — 247 and 93 respectively. Written reviews point the same way: 32% of РИВ ГОШ's written reviews are positive against 26% of USmall's.

РИВ ГОШ ships an update every 10 days, USmall fortnightly. The most recent releases landed on November 2, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | РИВ ГОШ | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (247 ratings)](https://appshunter.io/ios/app/id1303445343/reviews)** | [3.9 (93 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) |
| Number of ratings | **247** | 93 |
| Positive reviews | **32.4% of reviews** | 25.9% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 10 days** | Fortnightly |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 280 MB | 53 MB |
| Requires iOS | **16.0** | 16.6 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 12+ | 4+ |
| Developer | [AROMALYUKS, OOO](https://appshunter.io/developer/1303445342) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### РИВ ГОШ

[App page](https://appshunter.io/ios/app/id1303445343)

Discover a vast selection of over 400 beauty brands from around the world. Shop for perfumes and cosmetics online, browse new arrivals and bestsellers, and access exclusive offers and loyalty programs. Find nearby stores and manage your purchases conveniently.

**Highlights:** Extensive beauty brand selection, Online shopping for cosmetics, Exclusive offers and promotions, Loyalty program and bonuses, Store locator and virtual loyalty card, Purchase history and wishlist

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


## Frequently asked questions

### Is РИВ ГОШ free?

РИВ ГОШ is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, РИВ ГОШ or USmall?

РИВ ГОШ is rated higher. РИВ ГОШ averages 4.6 out of 5 from 247 ratings, while USmall averages 3.9 from 93 ratings.

### Do РИВ ГОШ or USmall have ads?

Neither РИВ ГОШ nor USmall shows ads.

### Which is updated more often, РИВ ГОШ or USmall?

РИВ ГОШ ships an update every 10 days, and USmall fortnightly. Most recently, РИВ ГОШ was updated on November 2, 2026 and USmall on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*