# SIMPLE Shopping List + To Do vs Essimu

The clearest difference is ads: Essimu at none against SIMPLE Shopping List + To Do's shown. Essimu also leads on iOS requirement (12.4 vs 16.0). SIMPLE Shopping List + To Do's advantage is update cadence (every 6 weeks vs every 6 months). On price, in-app purchases and device support there is nothing between them.

Both are free to download. SIMPLE Shopping List + To Do sells 9 in-app purchases, starting at $4.99 per month and Essimu sells 3 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

SIMPLE Shopping List + To Do ships an update every 6 weeks, Essimu every 6 months. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | SIMPLE Shopping List + To Do | Essimu |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (726 ratings)](https://appshunter.io/ios/app/simple-shopping-list-plus-to-do/id1313093296/reviews)** | — |
| Number of ratings | **726** | — |
| Positive reviews | 55.2% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 6 weeks** | Every 6 months |
| Monetization | Free with in-app purchases | — |
| Size | 83 MB | 32 MB |
| Requires iOS | 16.0 | **12.4** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Roy Alexandre Rollan](https://appshunter.io/developer/914471584) | [Alex Kisakye](https://appshunter.io/developer/1701232799) |

## What reviewers say

### SIMPLE Shopping List + To Do

[App page](https://appshunter.io/ios/app/simple-shopping-list-plus-to-do/id1313093296)

Create and manage shopping lists, to-do lists, and notes with ease. Features include drag-and-drop reordering, bulk actions, and customizable themes. Advanced options offer cloud syncing and collaborative editing for shared lists.

**Highlights:** Drag-and-drop reordering, Cross out finished items, Bulk add and delete, Customizable themes and fonts, Share lists, Cloud syncing, Collaborative editing

**Features:** Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Full Access To All Features | $4.99 | per month |
| Full Access To All Features | $7.99 | per year |
| Full Access To All Features | $9.99 | per year |
| Full Access To All Features | $12.99 | per year |
| Full Access To All Features | $12.99 | per year |
| Remove Ads | $2.99 | one-time |
| Full Access To All Features | $4.99 | one-time |
| Full Access To All Features | $14.99 | one-time |
| Full Access To All Features | $24.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 🚀 Quick and efficient
- 💡 Useful for organizing shopping lists
- ✨ Simple and straightforward

**What reviewers complain about**

- 🐛 Issues with latest update
- 🔒 Concerns about data loss
- 💰 Unexpected subscription requirement
- 🔀 Randomized list order after updates

**Reported bugs**

- App crashing or not opening
- Syncing issues across devices
- Disappearing or lost shopping lists

**Requested features**

- Ability to rearrange list items
- Option to have multiple lists
- Automatic item movement to bottom when checked off
- Improved keyboard handling when adding items


### Essimu

[App page](https://appshunter.io/ios/app/essimu/id6458441242)

**Features:** macOS Compatibility, Apple Wallet

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Purchase 10 Credits | $12.00 | one-time |
| Purchase 20 Credits | $25.00 | one-time |
| Purchase 50 Credits | $55.00 | one-time |


## Frequently asked questions

### Is SIMPLE Shopping List + To Do free?

SIMPLE Shopping List + To Do is free to download, with in-app purchases available.

### Is Essimu free?

Essimu is free to download, with in-app purchases available.

### Do SIMPLE Shopping List + To Do or Essimu have ads?

SIMPLE Shopping List + To Do shows ads; Essimu does not.

### Which is updated more often, SIMPLE Shopping List + To Do or Essimu?

SIMPLE Shopping List + To Do ships an update every 6 weeks, and Essimu every 6 months. Most recently, SIMPLE Shopping List + To Do was updated on November 3, 2026 and Essimu on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*