# Variable Color vs Visual Guidance

The clearest difference is rating: Visual Guidance at 5.0 against Variable Color's 4.4. Visual Guidance also leads on iOS requirement (12.0 vs 15.1). Variable Color's advantage is update cadence (every 5 weeks vs every 14 months) and ratings volume (62 vs 4). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Visual Guidance holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Variable Color has 62 ratings behind it against 4, so its average is the more settled of the two.

Variable Color ships an update every 5 weeks, Visual Guidance every 14 months. The most recent releases landed on October 5, 2026 and September 26, 2026 respectively.

## The numbers

| Metric | Variable Color | Visual Guidance |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (62 ratings)](https://appshunter.io/ios/app/variable-color/id1321076731/reviews) | **[5.0 (4 ratings)](https://appshunter.io/ios/app/visual-guidance/id1354609169/reviews)** |
| Number of ratings | **62** | 4 |
| Positive reviews | 0.0% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 14 months |
| Monetization | Free | Free |
| Size | 83 MB | 13 MB |
| Requires iOS | 15.1 | **12.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Variable Technologies LLC](https://appshunter.io/developer/569541572) | [IMSAR LLC](https://appshunter.io/developer/1354609168) |

## What reviewers say

### Variable Color

[App page](https://appshunter.io/ios/app/variable-color/id1321076731)

Easily scan and identify colors from your surroundings. Find matching paints and materials, organize your color discoveries into palettes, and share them with others. Streamline your color selection process for design, DIY, or professional projects.

**Highlights:** Scan and identify colors instantly, Match colors to paint and material libraries, Organize colors into custom palettes, Share color palettes with others, Cross-reference colors between brands, Attach images to palettes

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Visual Guidance

[App page](https://appshunter.io/ios/app/visual-guidance/id1354609169)

Displays basic navigation and sensor attitude data from the IMSAR suite of sensors. Users must agree to the IMSAR LLC End User License Agreement to install and use the application.

**Highlights:** Basic navigation display, Sensor attitude information, IMSAR sensor integration, License agreement required

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Variable Color free?

Variable Color is free to download, with no in-app purchases.

### Is Visual Guidance free?

Visual Guidance is free to download, with no in-app purchases.

### Which has better reviews, Variable Color or Visual Guidance?

Visual Guidance is rated higher. Variable Color averages 4.4 out of 5 from 62 ratings, while Visual Guidance averages 5.0 from 4 ratings.

### Do Variable Color or Visual Guidance have ads?

Neither Variable Color nor Visual Guidance shows ads.

### Which is updated more often, Variable Color or Visual Guidance?

Variable Color ships an update every 5 weeks, and Visual Guidance every 14 months. Most recently, Variable Color was updated on October 5, 2026 and Visual Guidance on September 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*