# Lucrativ vs KW

The clearest difference is rating: Lucrativ at 5.0 against KW's 4.6. Lucrativ also leads on iOS requirement (13.0 vs 15.1). KW's advantage is ratings volume (128 vs 2). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Lucrativ holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: KW has 128 ratings behind it against 2, so its average is the more settled of the two.

Lucrativ ships an update every 3 weeks, KW every 5 weeks. The most recent releases landed on June 1, 2026 and September 25, 2026 respectively.

## The numbers

| Metric | Lucrativ | KW |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/lucrativ/id1321828318/reviews)** | [4.6 (128 ratings)](https://appshunter.io/ios/app/kw-command/id1554908253/reviews) |
| Number of ratings | 2 | **128** |
| Positive reviews | — | 82.9% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 5 weeks |
| Monetization | Free | Free |
| Size | 31 MB | 64 MB |
| Requires iOS | **13.0** | 15.1 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Lucrativ Inc.,](https://appshunter.io/developer/1460555264) | [KW Realty](https://appshunter.io/developer/652508509) |

## What reviewers say

### Lucrativ

[App page](https://appshunter.io/ios/app/lucrativ/id1321828318)

Manage sales opportunities, prospects, and contacts in a unified dashboard. Leverage AI-powered insights, intelligent email, and a powerful dialer to close more deals. Track activities and move opportunities through your pipeline efficiently.

**Highlights:** Unified opportunity, prospect, and contact management, Intelligent Email features, Powerful Dialer functionality, Smart Workflow automation, AI-powered Analytics & Forecasting, Activity tracking

**Features:** macOS Compatibility

**In-app purchases:** none


### KW

[App page](https://appshunter.io/ios/app/kw-command/id1554908253)

Manage your real estate business from lead generation to client retention with an integrated suite of tools. This app provides cutting-edge technology to control your database and client relationships on the go.

**Highlights:** Lead management, Client relationship management, Business control on-the-go, Interconnected tools, Database management

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Efficient business management on the go
- 👍 Simple and user-friendly design
- 💡 Packed with useful features
- ✅ Great CRM for real estate agents
- 🔄 Continuously improving functionality

**What reviewers complain about**

- 🐛 Functionality is glitchy
- 🐌 Text appears slower than typing speed
- 🐛 Frequent crashes/freezes
- 🐛 App freezes when changing task dates
- ❌ Desktop features missing in app

**Reported bugs**

- Login process is frustrating
- App is glitchy
- Text appears slower than typing speed
- App freezes and crashes frequently
- App freezes when trying to change the date of a task

**Requested features**

- Update login process
- Add Face ID login option
- Add ability to add documents to opportunities
- Integrate with Google Voice instead of Twilio
- Update contact info from profile


## Frequently asked questions

### Is Lucrativ free?

Lucrativ is free to download, with no in-app purchases.

### Is KW free?

KW is free to download, with no in-app purchases.

### Which has better reviews, Lucrativ or KW?

Lucrativ is rated higher. Lucrativ averages 5.0 out of 5 from 2 ratings, while KW averages 4.6 from 128 ratings.

### Do Lucrativ or KW have ads?

Neither Lucrativ nor KW shows ads.

### Which is updated more often, Lucrativ or KW?

Lucrativ ships an update every 3 weeks, and KW every 5 weeks. Most recently, Lucrativ was updated on June 1, 2026 and KW on September 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*