# Wella Professionals ShadeChart vs EncouragedMe

The clearest difference is in-app purchases: Wella Professionals ShadeChart at none against EncouragedMe's 6. Wella Professionals ShadeChart also leads on iOS requirement (12.0 vs 15.0). EncouragedMe's advantage is update cadence (every 3 weeks vs every 3 months). On price, ads and device support there is nothing between them.

Both are free to download. EncouragedMe sells 6 in-app purchases, starting at $11.99 per month. Wella Professionals ShadeChart asks for nothing beyond the download.

Wella Professionals ShadeChart ships an update every 3 months, EncouragedMe every 3 weeks. The most recent releases landed on October 20, 2026 and October 28, 2026 respectively.

## The numbers

| Metric | Wella Professionals ShadeChart | EncouragedMe |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.7 (12 ratings)](https://appshunter.io/ios/app/wella-professionals-shadechart/id1327776448/reviews)** | — |
| Number of ratings | **12** | — |
| Positive reviews | 17.4% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 3 months | **Every 3 weeks** |
| Monetization | Free | — |
| Size | 51 MB | 86 MB |
| Requires iOS | **12.0** | 15.0 |
| Devices | iPhone, iPad, iPod | **iPhone, iPad, iPod, Mac** |
| Age rating | 4+ | 4+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [Federico Alberto Colli](https://appshunter.io/developer/1800677175) |

## What reviewers say

### Wella Professionals ShadeChart

[App page](https://appshunter.io/ios/app/wella-professionals-shadechart/id1327776448)

Explore a digital shade chart for hair color, featuring realistic on-head results under various lighting. Filter shades by natural base color and access product knowledge and conversion guides for different brands.

**Highlights:** Digital shade chart, Realistic on-head results, Filter by natural base color, Product knowledge access, Conversion guide for other brands, Hair simulation technology

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Handy conversion tool
- 💡 Ability to see colors in indoor/outdoor lights
- 👍 Better image than Wella store version
- 👍 Great for socially distanced color selection
- 👍 Brilliant for freelancers

**What reviewers complain about**

- 🐛 App frequently doesn't load/open
- 🐛 App stops working after initial use
- 🐛 Stuck on loading/downloading screen
- 🐛 Not working in Canada
- 🐛 App crashes

**Reported bugs**

- App doesn't load
- App doesn't open
- Stuck on initial screen
- Stuck on downloading images
- App stops working

**Requested features**

- See color names, not just numbers
- Mix shades to see results
- Show color over natural base
- Match box colors


### EncouragedMe

[App page](https://appshunter.io/ios/app/encouragedme/id6743493113)

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Monthly | $11.99 | per month |
| Premium Monthly Gold | $12.99 | per month |
| Premium Anual | $34.99 | per year |
| Premium Anual Gold | $39.99 | per year |
| Virtual Coffee | $0.99 | one-time |
| Premium Diamond | $119.99 | one-time |


## Frequently asked questions

### Is Wella Professionals ShadeChart free?

Wella Professionals ShadeChart is free to download, with no in-app purchases.

### Is EncouragedMe free?

EncouragedMe is free to download, with in-app purchases available.

### Do Wella Professionals ShadeChart or EncouragedMe have ads?

Neither Wella Professionals ShadeChart nor EncouragedMe shows ads.

### Which is updated more often, Wella Professionals ShadeChart or EncouragedMe?

Wella Professionals ShadeChart ships an update every 3 months, and EncouragedMe every 3 weeks. Most recently, Wella Professionals ShadeChart was updated on October 20, 2026 and EncouragedMe on October 28, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*