# Wella Professionals ShadeChart vs duupe.ai

The clearest difference is review sentiment: duupe.ai at 100% against Wella Professionals ShadeChart's 17%. duupe.ai also leads on rating (5.0 vs 2.7) and update cadence (every 4 days vs every 3 months). Wella Professionals ShadeChart's advantage is in-app purchases (none vs 6) and ads (none vs shown). On price, ratings volume and device support there is nothing between them.

Both are free to download. duupe.ai sells 6 in-app purchases, starting at $9.99 per month. Wella Professionals ShadeChart asks for nothing beyond the download.

duupe.ai holds the better App Store score, 5.0 against 2.7. Both are backed by a comparable volume of ratings — 12 and 6 respectively. Written reviews point the same way: 17% of Wella Professionals ShadeChart's written reviews are positive against 100% of duupe.ai's.

Wella Professionals ShadeChart ships an update every 3 months, duupe.ai every 4 days. The most recent releases landed on October 20, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Wella Professionals ShadeChart | duupe.ai |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.7 (12 ratings)](https://appshunter.io/ios/app/wella-professionals-shadechart/id1327776448/reviews) | **[5.0 (6 ratings)](https://appshunter.io/ios/app/duupeai/id6760043551/reviews)** |
| Number of ratings | **12** | 6 |
| Positive reviews | 17.4% of reviews | **100.0% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 3 months | **Every 4 days** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 51 MB | 21 MB |
| Requires iOS | **12.0** | 15.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [Kyle Ouellette](https://appshunter.io/developer/1716621840) |

## What reviewers say

### Wella Professionals ShadeChart

[App page](https://appshunter.io/ios/app/wella-professionals-shadechart/id1327776448)

Explore a digital shade chart for hair color, featuring realistic on-head results under various lighting. Filter shades by natural base color and access product knowledge and conversion guides for different brands.

**Highlights:** Digital shade chart, Realistic on-head results, Filter by natural base color, Product knowledge access, Conversion guide for other brands, Hair simulation technology

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Handy conversion tool
- 💡 Ability to see colors in indoor/outdoor lights
- 👍 Better image than Wella store version
- 👍 Great for socially distanced color selection
- 👍 Brilliant for freelancers

**What reviewers complain about**

- 🐛 App frequently doesn't load/open
- 🐛 App stops working after initial use
- 🐛 Stuck on loading/downloading screen
- 🐛 Not working in Canada
- 🐛 App crashes

**Reported bugs**

- App doesn't load
- App doesn't open
- Stuck on initial screen
- Stuck on downloading images
- App stops working

**Requested features**

- See color names, not just numbers
- Mix shades to see results
- Show color over natural base
- Match box colors


### duupe.ai

[App page](https://appshunter.io/ios/app/duupeai/id6760043551)

This AI-powered assistant helps hair stylists formulate colors accurately across different professional brands. It also manages clients, appointments, and hair health, offering AI-driven insights and business tools.

**Highlights:** AI formula translation across brands, Client management and booking, Hair health scanning, AI chat for color theory, SMS appointment reminders, Passwordless sign-in

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Basic Monthly | $9.99 | per month |
| Pro Monthly | $24.99 | per month |
| Unlimited Yearly | $49.99 | per month |
| Basic Yearly | $99.99 | per year |
| Pro Yearly | $249.99 | per year |
| Unlimited Yearly | $499.99 | per year |


## Frequently asked questions

### Is Wella Professionals ShadeChart free?

Wella Professionals ShadeChart is free to download, with no in-app purchases.

### Is duupe.ai free?

duupe.ai is free to download, with in-app purchases available.

### Which has better reviews, Wella Professionals ShadeChart or duupe.ai?

duupe.ai is rated higher. Wella Professionals ShadeChart averages 2.7 out of 5 from 12 ratings, while duupe.ai averages 5.0 from 6 ratings.

### Do Wella Professionals ShadeChart or duupe.ai have ads?

duupe.ai shows ads; Wella Professionals ShadeChart does not.

### Which is updated more often, Wella Professionals ShadeChart or duupe.ai?

Wella Professionals ShadeChart ships an update every 3 months, and duupe.ai every 4 days. Most recently, Wella Professionals ShadeChart was updated on October 20, 2026 and duupe.ai on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*