# Content Creator vs Clay

The clearest difference is monetization model: Clay at freemium against Content Creator's subscription. Clay also leads on ratings volume (15K vs 538) and chart position (#113 vs unranked). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Content Creator sells 10 in-app purchases, starting at $3.49 per 7 days and Clay sells 10 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Content Creator against 4.7 for Clay. That said, the two scores are not equally well evidenced: Clay has 15K ratings behind it against 538, so its average is the more settled of the two. Written reviews are what separate them: 66% of Content Creator's written reviews are positive against 68% of Clay's.

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on September 23, 2026 and September 25, 2026 respectively.

## The numbers

| Metric | Content Creator | Clay |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (538 ratings)](https://appshunter.io/ios/app/content-creator-post-maker/id1333505670/reviews) | [4.7 (15K ratings)](https://appshunter.io/ios/app/clay-story-templates-frames/id1469553582/reviews) |
| Number of ratings | 538 | **15K** |
| Positive reviews | 66.2% of reviews | **68.2% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Monetization | Subscription | **Freemium** |
| Best chart rank | — | **#113** |
| Size | 92 MB | 161 MB |
| Requires iOS | **13.1** | 14.0 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod, Mac** |
| Age rating | 4+ | 4+ |
| Developer | [Appreel Inc](https://appshunter.io/developer/1700288739) | [Plexagon s.r.l.](https://appshunter.io/developer/952666702) |

## What reviewers say

### Content Creator

[App page](https://appshunter.io/ios/app/content-creator-post-maker/id1333505670)

Create professional social media content and product listings quickly. Features include instant background removal, customizable templates, and augmented reality video creation to boost sales and engagement.

**Highlights:** Instant background removal, Thousands of backdrops and backgrounds, Augmented reality video creation, Customizable social media templates, Shopping-specific templates, Text and sticker overlays, Customer review graphics

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Unlimited Week | $3.49 | per 7 days |
| Month Subscription | $5.99 | per month |
| Month Subscription | $5.99 | per month |
| Conte PRO Templates IG / 1 Mo | $5.99 | per month |
| Unlimited 3 Months | $19.99 | per 3 months |
| Year Subscription | $25.99 | per year |
| Conte PRO Insta Creator / Year | $25.99 | per year |
| Unlimited 3 Months | $29.99 | per 3 months |
| 10 Cutouts / Erase photo bg | $1.99 | one-time |
| 20 Cutouts / Remove Background | $2.99 | one-time |

**What reviewers like**

- 👍 Minimalist and beautiful design
- 👍 Easy to use
- 👍 Good for business price tags
- 👍 Useful for Instagram stories
- 👍 Fast support response

**What reviewers complain about**

- 👎 Text exports backwards and upside down
- 👎 App crashes frequently
- 👎 Layouts won't load
- 👎 Paid subscription is expensive
- 👎 Limited free usage

**Reported bugs**

- Text exports backwards and upside down
- App crashes on launch after update
- Cannot save photos without words flipping
- Layouts do not load
- Unable to change background color of price tags

**Requested features**

- Add more templates
- Add zoom feature for small details
- Add animations for stickers in final video
- Add eyedropper tool for color selection
- Make some features free


### Clay

[App page](https://appshunter.io/ios/app/clay-story-templates-frames/id1469553582)

**Currently charting:** #113 Top Grossing · Graphics & Design (US App Store)

Easily create professional social media content in seconds with customizable templates. Add your photos, text, and graphics to design engaging posts, stories, and ads for any platform.

**Highlights:** Hundreds of ready-to-use templates, Import photos and videos, Add text, filters, and stickers, Background removal tool, Export for multiple social platforms, Create brand marketing posts

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Highlight Premium II | $4.99 | per 7 days |
| Clay Pro Weekly | $4.99 | per 7 days |
| Clay Weekly | $4.99 | per 7 days |
| Clay Weekly | $4.99 | per 7 days |
| Clay Plus Weekly | $4.99 | per 7 days |
| Clay Plus Weekly Trial | $4.99 | per 7 days |
| Clay Pro Weekly | $9.99 | per 7 days |
| Clay Pro Weekly Trial | $9.99 | per 7 days |
| Yearly Subscription | $69.99 | per year |
| Clay Pro Yearly | $69.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 👍 Aesthetically pleasing templates
- 💡 Helpful for growing social media presence
- 🚀 User-friendly interface

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 💰 Overly restrictive free version
- 🔒 Difficult to cancel subscription
- 🔒 Unauthorized charges

**Reported bugs**

- Templates not loading properly
- Inability to upload own images
- Text formatting issues when exporting
- Glitches when switching between templates

**Requested features**

- More free templates and customization options
- Ability to save and edit projects
- Improved text editing and positioning tools
- Compatibility with older devices


## Frequently asked questions

### Is Content Creator free?

Content Creator is free to download, with in-app purchases available.

### Is Clay free?

Clay is free to download, with in-app purchases available.

### Which has better reviews, Content Creator or Clay?

Content Creator and Clay are both rated 4.7 out of 5 on the App Store, from 538 and 15K ratings respectively.

### Do Content Creator or Clay have ads?

Neither Content Creator nor Clay shows ads.

### Which is updated more often, Content Creator or Clay?

Content Creator ships an update every 2 weeks, and Clay every 2 weeks. Most recently, Content Creator was updated on September 23, 2026 and Clay on September 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*