# Content Creator vs Template Planner for Instagram

The clearest difference is monetization model: Template Planner for Instagram at free with in-app purchases against Content Creator's subscription. Template Planner for Instagram also leads on review sentiment (79% vs 66%) and ratings volume (2.1K vs 538). Content Creator's advantage is update cadence (every 2 weeks vs every 6 weeks). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Content Creator sells 10 in-app purchases, starting at $3.49 per 7 days and Template Planner for Instagram sells 10 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Content Creator against 4.7 for Template Planner for Instagram. Both are backed by a comparable volume of ratings — 538 and 2.1K respectively. Written reviews are what separate them: 66% of Content Creator's written reviews are positive against 79% of Template Planner for Instagram's.

Content Creator ships an update every 2 weeks, Template Planner for Instagram every 6 weeks. Both last shipped on September 23, 2026.

## The numbers

| Metric | Content Creator | Template Planner for Instagram |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (538 ratings)](https://appshunter.io/ios/app/content-creator-post-maker/id1333505670/reviews) | [4.7 (2.1K ratings)](https://appshunter.io/ios/app/template-planner-for-instagram/id1479235645/reviews) |
| Number of ratings | 538 | **2.1K** |
| Positive reviews | 66.2% of reviews | **78.9% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Every 6 weeks |
| Monetization | Subscription | **Free with in-app purchases** |
| Size | 92 MB | 337 MB |
| Requires iOS | 13.1 | **13.0** |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Appreel Inc](https://appshunter.io/developer/1700288739) | [Midtone LLC](https://appshunter.io/developer/1015059174) |

## What reviewers say

### Content Creator

[App page](https://appshunter.io/ios/app/content-creator-post-maker/id1333505670)

Create professional social media content and product listings quickly. Features include instant background removal, customizable templates, and augmented reality video creation to boost sales and engagement.

**Highlights:** Instant background removal, Thousands of backdrops and backgrounds, Augmented reality video creation, Customizable social media templates, Shopping-specific templates, Text and sticker overlays, Customer review graphics

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Unlimited Week | $3.49 | per 7 days |
| Month Subscription | $5.99 | per month |
| Month Subscription | $5.99 | per month |
| Conte PRO Templates IG / 1 Mo | $5.99 | per month |
| Unlimited 3 Months | $19.99 | per 3 months |
| Year Subscription | $25.99 | per year |
| Conte PRO Insta Creator / Year | $25.99 | per year |
| Unlimited 3 Months | $29.99 | per 3 months |
| 10 Cutouts / Erase photo bg | $1.99 | one-time |
| 20 Cutouts / Remove Background | $2.99 | one-time |

**What reviewers like**

- 👍 Minimalist and beautiful design
- 👍 Easy to use
- 👍 Good for business price tags
- 👍 Useful for Instagram stories
- 👍 Fast support response

**What reviewers complain about**

- 👎 Text exports backwards and upside down
- 👎 App crashes frequently
- 👎 Layouts won't load
- 👎 Paid subscription is expensive
- 👎 Limited free usage

**Reported bugs**

- Text exports backwards and upside down
- App crashes on launch after update
- Cannot save photos without words flipping
- Layouts do not load
- Unable to change background color of price tags

**Requested features**

- Add more templates
- Add zoom feature for small details
- Add animations for stickers in final video
- Add eyedropper tool for color selection
- Make some features free


### Template Planner for Instagram

[App page](https://appshunter.io/ios/app/template-planner-for-instagram/id1479235645)

Create visually appealing Instagram content with a vast library of customizable templates for feeds, stories, and galleries. Enhance your posts with unique fonts, illustrations, and animations to design a professional and captivating social media presence.

**Highlights:** 850+ IG layouts and designs, Customizable illustrations, fonts, and templates, Feed, Story, and Gallery templates, Animated templates, Customization tools, Story planner tool

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Template+ | $4.99 | per month |
| Template Premium | $9.99 | per month |
| Template+ | $26.99 | per year |
| Template+ | $26.99 | per year |
| Template Premium | $54.99 | per year |
| Paper Pack | $2.99 | one-time |
| Craft Pack | $2.99 | one-time |
| Minimal Pack | $2.99 | one-time |
| Film | $3.99 | one-time |
| Instant Pack | $3.99 | one-time |

**What reviewers like**

- 👍 Lots of cute templates
- 👍 Easy to use
- 👍 Great for creating collages
- 👍 Helpful for maintaining consistency
- 👍 Versatile and customizable templates

**What reviewers complain about**

- 🔒 Most templates are behind a paywall
- 🐛 App crashes and freezes
- 🐛 Difficult to add new photos
- 🐛 Buggy and unreliable
- 🐛 Confusing navigation and UI

**Reported bugs**

- App crashes and loses work
- Inability to restore purchases
- Paid templates not working as expected
- Subscription issues and incorrect charges

**Requested features**

- More free template options
- Ability to reposition elements within templates
- Integration with other photo editing apps
- Option to change template order in stories
- More font and design customization options


## Frequently asked questions

### Is Content Creator free?

Content Creator is free to download, with in-app purchases available.

### Is Template Planner for Instagram free?

Template Planner for Instagram is free to download, with in-app purchases available.

### Which has better reviews, Content Creator or Template Planner for Instagram?

Content Creator and Template Planner for Instagram are both rated 4.7 out of 5 on the App Store, from 538 and 2.1K ratings respectively.

### Do Content Creator or Template Planner for Instagram have ads?

Neither Content Creator nor Template Planner for Instagram shows ads.

### Which is updated more often, Content Creator or Template Planner for Instagram?

Content Creator ships an update every 2 weeks, and Template Planner for Instagram every 6 weeks. Most recently, Content Creator was updated on September 23, 2026 and Template Planner for Instagram on September 23, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*