# E vs Brady Express Labels

The clearest difference is review sentiment: Brady Express Labels at 63% against E's 0%. Brady Express Labels also leads on rating (4.3 vs 2.7) and update cadence (every 2 months vs every 9 months). E's advantage is monetization model (free vs free with in-app purchases). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Brady Express Labels holds the better App Store score, 4.3 against 2.7. That said, the two scores are not equally well evidenced: Brady Express Labels has 421 ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 0% of E's written reviews are positive against 63% of Brady Express Labels's.

E ships an update every 9 months, Brady Express Labels every 2 months. The most recent releases landed on October 5, 2026 and October 16, 2026 respectively.

## The numbers

| Metric | E | Brady Express Labels |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.7 (7 ratings)](https://appshunter.io/ios/app/e-app/id1333995001/reviews) | **[4.3 (421 ratings)](https://appshunter.io/ios/app/brady-express-labels/id1428966237/reviews)** |
| Number of ratings | 7 | **421** |
| Positive reviews | 0.0% of reviews | **62.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 9 months | **Every 2 months** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 108 MB | 313 MB |
| Requires iOS | **14.3** | 15.0 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Gema Switzerland GmbH](https://appshunter.io/developer/1333995000) | [Brady Corporation](https://appshunter.io/developer/487635364) |

## What reviewers say

### E

[App page](https://appshunter.io/ios/app/e-app/id1333995001)

Control and monitor Gema OptiStar 4.0 electrostatic coating equipment in real time. View and adjust coating parameters, track productivity data, and manage equipment configuration. Includes automated firmware updates and diagnostic reporting.

**Highlights:** Real-time equipment control, Coating parameter adjustment, Productivity data monitoring, Data export to PDF, Maintenance countdown timers, Automated firmware updates, Diagnostic data retrieval

**Features:** macOS Compatibility

**In-app purchases:** none


### Brady Express Labels

[App page](https://appshunter.io/ios/app/brady-express-labels/id1428966237)

Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.

**Highlights:** Label design and printing from phone, 11 label design guides, 34 barcode symbologies, 85 fonts and 34 languages, Over 1,500 symbols, Import data from spreadsheets, Voice-to-text and photo-to-text

**In-app purchases:** none

**What reviewers like**

- 🚀 Awesome printer
- 👍 Easy to use
- 🔋 Long-lasting battery
- 💡 Versatile label creation
- 🚀 Intuitive app interface

**What reviewers complain about**

- 🐛 App crashes on startup
- 🐛 Bluetooth connection issues
- 🐛 Orientation issues when printing
- 🐛 Cartridge issues (false empty)
- 🐛 Difficult text editing

**Reported bugs**

- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)

**Requested features**

- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines


## Frequently asked questions

### Is E free?

E is free to download, with no in-app purchases.

### Is Brady Express Labels free?

Brady Express Labels is free to download, with no in-app purchases.

### Which has better reviews, E or Brady Express Labels?

Brady Express Labels is rated higher. E averages 2.7 out of 5 from 7 ratings, while Brady Express Labels averages 4.3 from 421 ratings.

### Do E or Brady Express Labels have ads?

Neither E nor Brady Express Labels shows ads.

### Which is updated more often, E or Brady Express Labels?

E ships an update every 9 months, and Brady Express Labels every 2 months. Most recently, E was updated on October 5, 2026 and Brady Express Labels on October 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*