# Madison + Mallory vs Heathered Boho

The clearest difference is ads: Heathered Boho at none against Madison + Mallory's shown. Heathered Boho also leads on ratings volume (2K vs 200) and device support (3 vs 1). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Madison + Mallory against 4.9 for Heathered Boho. That said, the two scores are not equally well evidenced: Heathered Boho has 2K ratings behind it against 200, so its average is the more settled of the two. Written reviews are what separate them: 88% of Madison + Mallory's written reviews are positive against 95% of Heathered Boho's.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 24, 2026 and October 21, 2026 respectively.

## The numbers

| Metric | Madison + Mallory | Heathered Boho |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (200 ratings)](https://appshunter.io/ios/app/madison-plus-mallory/id1340535298/reviews) | **[4.9 (2K ratings)](https://appshunter.io/ios/app/heathered-boho/id1502426914/reviews)** |
| Number of ratings | 200 | **2K** |
| Positive reviews | 87.5% of reviews | **94.9% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 74 MB | 68 MB |
| Requires iOS | 16.4 | **15.1** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 9+ |
| Developer | [Madison + Mallory](https://appshunter.io/developer/1340535297) | [The Heathered Boho](https://appshunter.io/developer/1502426913) |

## What reviewers say

### Madison + Mallory

[App page](https://appshunter.io/ios/app/madison-plus-mallory/id1340535298)

Discover trendy and affordable fashion for young women. Shop clothing, shoes, bags, and accessories curated by YouTube influencers. Get notified of new arrivals and exclusive app-only discounts.

**Highlights:** Mobile shopping access, New arrival notifications, Exclusive discounts, App-only sales, Curated fashion items

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Heathered Boho

[App page](https://appshunter.io/ios/app/heathered-boho/id1502426914)

Discover trendy fashion designed for all body types and embrace your confidence. Browse new arrivals, enjoy live try-ons with fashion experts, and get exclusive access to offers and early launches. Shop securely and quickly with a streamlined checkout process.

**Highlights:** Easy browsing of new arrivals, Live try-ons with fashion experts, Exclusive offers and early access, App-user-only launches, Secure and fast checkout

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Excellent customer service
- 🚀 Easy to use app
- 💕 Positive and uplifting community
- 🌟 High-quality and unique products
- 🎉 Fun and engaging live shopping experience

**What reviewers complain about**

- 🐛 Occasional app glitches or connectivity issues
- ⏱️ Slow shipping in some cases
- 💰 Slightly higher prices compared to other boutiques

**Reported bugs**

- App crashes or freezes during live streams
- Inconsistent product availability or inventory updates

**Requested features**

- Detailed size and fit information for each product
- Ability to filter products by size, style, or category


## Frequently asked questions

### Is Madison + Mallory free?

Madison + Mallory is free to download, with no in-app purchases.

### Is Heathered Boho free?

Heathered Boho is free to download, with no in-app purchases.

### Which has better reviews, Madison + Mallory or Heathered Boho?

Heathered Boho is rated higher. Madison + Mallory averages 4.8 out of 5 from 200 ratings, while Heathered Boho averages 4.9 from 2K ratings.

### Do Madison + Mallory or Heathered Boho have ads?

Madison + Mallory shows ads; Heathered Boho does not.

### Which is updated more often, Madison + Mallory or Heathered Boho?

Madison + Mallory ships an update every 3 weeks, and Heathered Boho every 3 weeks. Most recently, Madison + Mallory was updated on October 24, 2026 and Heathered Boho on October 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*