# MakeMaker vs HeartWrite

The clearest difference is monetization model: HeartWrite at free with in-app purchases against MakeMaker's subscription. HeartWrite also leads on update cadence (daily vs every 2 months). MakeMaker's advantage is ads (none vs shown) and iOS requirement (15.0 vs 26.0). On price, rating, ratings volume and in-app purchases there is nothing between them.

Both are free to download. MakeMaker sells 3 in-app purchases, starting at $1.99 per month and HeartWrite sells 2 in-app purchases, starting at $1.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 5.0 for MakeMaker against 5.0 for HeartWrite. Both are backed by a comparable volume of ratings — 2 and 1 respectively.

MakeMaker ships an update every 2 months, HeartWrite daily. The most recent releases landed on October 3, 2026 and October 10, 2026 respectively.

## The numbers

| Metric | MakeMaker | HeartWrite |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (2 ratings)](https://appshunter.io/ios/app/makemaker-search-by-photo/id1340540622/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/heartwrite/id6755227933/reviews) |
| Number of ratings | **2** | 1 |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Daily** |
| Monetization | Subscription | **Free with in-app purchases** |
| Size | 75 MB | 209 MB |
| Requires iOS | **15.0** | 26.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [samed aydin](https://appshunter.io/developer/1708494327) | [Yupeng Wei](https://appshunter.io/developer/1532746165) |

## What reviewers say

### MakeMaker

[App page](https://appshunter.io/ios/app/makemaker-search-by-photo/id1340540622)

Quickly find cosmetic shades from photos using AI. This app analyzes images to match makeup colors and suggests products available for purchase from partner stores. It's designed for effortless shade discovery and shopping.

**Highlights:** AI shade detection, Photo analysis, Makeup product recommendations, Partner store purchasing, Manual area selection, Extensive cosmetic catalog

**Features:** macOS Compatibility

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 month | $1.99 | per month |
| 6 months | $9.99 | per 6 months |
| 12 months | $22.99 | per year |


### HeartWrite

[App page](https://appshunter.io/ios/app/heartwrite/id6755227933)

This AI writing companion helps you craft heartfelt messages for any occasion. Generate personalized notes and unique card images with ease, all while keeping your words private and secure. Supports multiple languages and writing styles.

**Highlights:** AI-powered note generation, Unique AI-generated card images, Multiple writing tones and styles, End-to-end encryption, Multi-language support, Home screen widgets

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Subscription | $1.99 | per 7 days |
| HeartWrite Plus Annual Subscription | $34.99 | per year |


## Frequently asked questions

### Is MakeMaker free?

MakeMaker is free to download, with in-app purchases available.

### Is HeartWrite free?

HeartWrite is free to download, with in-app purchases available.

### Which has better reviews, MakeMaker or HeartWrite?

MakeMaker and HeartWrite are both rated 5.0 out of 5 on the App Store, from 2 and 1 ratings respectively.

### Do MakeMaker or HeartWrite have ads?

HeartWrite shows ads; MakeMaker does not.

### Which is updated more often, MakeMaker or HeartWrite?

MakeMaker ships an update every 2 months, and HeartWrite daily. Most recently, MakeMaker was updated on October 3, 2026 and HeartWrite on October 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*