# SELPHY Photo Layout vs INSTAX SQUARE Link

The clearest difference is monetization model: SELPHY Photo Layout at free against INSTAX SQUARE Link's free with in-app purchases. SELPHY Photo Layout also leads on ratings volume (23K vs 417). INSTAX SQUARE Link's advantage is iOS requirement (14.0 vs 17.0). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.7 for SELPHY Photo Layout against 4.8 for INSTAX SQUARE Link. That said, the two scores are not equally well evidenced: SELPHY Photo Layout has 23K ratings behind it against 417, so its average is the more settled of the two. Written reviews are what separate them: 37% of SELPHY Photo Layout's written reviews are positive against 38% of INSTAX SQUARE Link's.

Both ship on a similar rhythm, roughly every 4 months. Both last shipped on November 10, 2026.

## The numbers

| Metric | SELPHY Photo Layout | INSTAX SQUARE Link |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (23K ratings)](https://appshunter.io/ios/app/selphy-photo-layout/id1349015402/reviews) | **[4.8 (417 ratings)](https://appshunter.io/ios/app/instax-square-link/id1624646037/reviews)** |
| Number of ratings | **23K** | 417 |
| Positive reviews | 37.1% of reviews | **38.5% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | Every 4 months |
| Monetization | **Free** | Free with in-app purchases |
| Size | 91 MB | 329 MB |
| Requires iOS | 17.0 | **14.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Canon Inc.](https://appshunter.io/developer/331269954) | [FUJIFILM Corporation](https://appshunter.io/developer/412362805) |

## What reviewers say

### SELPHY Photo Layout

[App page](https://appshunter.io/ios/app/selphy-photo-layout/id1349015402)

Create and save custom photo layouts for printing with compatible devices. Decorate images with stamps and text, arrange multiple photos in collages, or print ID photos. Supports various paper sizes and printing functions for personalized photo output.

**Highlights:** Create and save custom photo layouts, Wireless printing with SELPHY printers, Decorate and arrange photos in collages, Print ID photos, Shuffle and custom size printing, Add stamps, text, and QR codes

**In-app purchases:** none

**What reviewers like**

- 🚀 Great app overall
- 🚀 Easy to use
- 🚀 Prints high-quality photos
- 🚀 Convenient for printing on the go
- 👍 Love the machine

**What reviewers complain about**

- 🐛 App freezes and crashes frequently
- 🐛 Connectivity issues with newer devices
- 🐛 Buggy after recent updates
- 🐛 Slow performance and loading times
- 🐛 Difficult to use and navigate

**Reported bugs**

- App freezes and crashes
- Connectivity issues with newer devices
- Unable to select or load photos
- Inconsistent border sizes
- Printing issues after recent updates

**Requested features**

- More layout and customization options
- Ability to resize and reposition photos in layouts
- Bring back N-up printing feature
- Add more fonts, stickers, and overcoat options
- Support for horizontal display on iPad


### INSTAX SQUARE Link

[App page](https://appshunter.io/ios/app/instax-square-link/id1624646037)

Enhance your INSTAX SQUARE Link prints with augmented reality, personalized messages, and creative editing tools. Add text, frames, stickers, and sketches to your photos before printing them wirelessly via Bluetooth.

**Highlights:** AR Print with QR code playback, INSTAX Connect for remote printing, Simple photo editing and cropping, Editable prints with frames and stickers, INSTAX Camera mode for selfies, Sketch and text overlay, Enhanced photo quality modes

**In-app purchases:** none


## Frequently asked questions

### Is SELPHY Photo Layout free?

SELPHY Photo Layout is free to download, with no in-app purchases.

### Is INSTAX SQUARE Link free?

INSTAX SQUARE Link is free to download, with no in-app purchases.

### Which has better reviews, SELPHY Photo Layout or INSTAX SQUARE Link?

INSTAX SQUARE Link is rated higher. SELPHY Photo Layout averages 4.7 out of 5 from 23K ratings, while INSTAX SQUARE Link averages 4.8 from 417 ratings.

### Do SELPHY Photo Layout or INSTAX SQUARE Link have ads?

Neither SELPHY Photo Layout nor INSTAX SQUARE Link shows ads.

### Which is updated more often, SELPHY Photo Layout or INSTAX SQUARE Link?

SELPHY Photo Layout ships an update every 4 months, and INSTAX SQUARE Link every 4 months. Most recently, SELPHY Photo Layout was updated on November 10, 2026 and INSTAX SQUARE Link on November 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*