# MOVES by Madeline vs Identity Evolution Co

The clearest difference is in-app purchases: Identity Evolution Co at none against MOVES by Madeline's 1. Identity Evolution Co also leads on device support (4 vs 1). MOVES by Madeline's advantage is ratings volume (4.1K vs 36) and update cadence (fortnightly vs monthly). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. MOVES by Madeline sells 1 in-app purchase, starting at $19.99 per month. Identity Evolution Co asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.9 for MOVES by Madeline against 5.0 for Identity Evolution Co. That said, the two scores are not equally well evidenced: MOVES by Madeline has 4.1K ratings behind it against 36, so its average is the more settled of the two. Written reviews are what separate them: 96% of MOVES by Madeline's written reviews are positive against 100% of Identity Evolution Co's.

MOVES by Madeline ships an update fortnightly, Identity Evolution Co monthly. The most recent releases landed on October 29, 2026 and October 28, 2026 respectively.

## The numbers

| Metric | MOVES by Madeline | Identity Evolution Co |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (4.1K ratings)](https://appshunter.io/ios/app/moves-by-madeline/id1363272340/reviews) | **[5.0 (36 ratings)](https://appshunter.io/ios/app/identity-evolution-co/id6739948704/reviews)** |
| Number of ratings | **4.1K** | 36 |
| Positive reviews | 96.2% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Fortnightly** | Monthly |
| Monetization | Subscription | **Free** |
| Best chart rank | **#183** | — |
| Size | 109 MB | 184 MB |
| Requires iOS | 16.0 | **15.1** |
| Devices | iPhone | **iPhone, iPad, iPod, Apple Watch** |
| Age rating | 12+ | 4+ |
| Developer | [Madeline Moves, Inc.](https://appshunter.io/developer/1464042306) | [ADiGiSchwartz Consulting LLC.](https://appshunter.io/developer/1725834889) |

## What reviewers say

### MOVES by Madeline

[App page](https://appshunter.io/ios/app/moves-by-madeline/id1363272340)

**Currently charting:** #183 Top Grossing · Health & Fitness (US App Store)

This women's fitness app offers science-backed workouts for every life stage, from home to the gym. It provides expert-led programs, customizable plans, and progress tracking to help users achieve their fitness goals with confidence.

**Highlights:** Programs for every goal, Expert guidance from specialists, Weekly fresh workouts, Customizable workout calendar, Demonstration videos & cues, Exercise modifications, Progress tracking

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Workout Subscription - Monthly | $19.99 | per month |

**What reviewers like**

- 🚀 Effective workouts
- 👍 Easy to use app
- 💪 Builds strength and confidence
- 🤰 Great for pregnancy and postpartum
- 🤑 Excellent value for money

**What reviewers complain about**

- 🐛 Occasional technical issues with videos and timers
- 🔍 Difficulty finding specific workouts
- 💻 Some exercises require gym equipment
- 🤔 Lack of verbal cues during exercises

**Reported bugs**

- Workouts not saving to history
- Difficulty canceling subscription

**Requested features**

- Option to hide weight history from social sharing
- More guidance on proper form for beginners


### Identity Evolution Co

[App page](https://appshunter.io/ios/app/identity-evolution-co/id6739948704)

This app offers personalized fitness and health programs with 1:1 coaching. Track workouts, nutrition, habits, and progress with real-time coach messaging and milestone badges. Connects with wearables and health apps for comprehensive tracking.

**Highlights:** 1:1 coaching with personalized programs, Workout and nutrition tracking, Lifestyle habit monitoring, Progress measurement and photo tracking, Real-time coach messaging, Milestone badges for achievements, Wearable device integration

**Features:** Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is MOVES by Madeline free?

MOVES by Madeline is free to download, with in-app purchases available.

### Is Identity Evolution Co free?

Identity Evolution Co is free to download, with no in-app purchases.

### Which has better reviews, MOVES by Madeline or Identity Evolution Co?

Identity Evolution Co is rated higher. MOVES by Madeline averages 4.9 out of 5 from 4.1K ratings, while Identity Evolution Co averages 5.0 from 36 ratings.

### Do MOVES by Madeline or Identity Evolution Co have ads?

Neither MOVES by Madeline nor Identity Evolution Co shows ads.

### Which is updated more often, MOVES by Madeline or Identity Evolution Co?

MOVES by Madeline ships an update fortnightly, and Identity Evolution Co monthly. Most recently, MOVES by Madeline was updated on October 29, 2026 and Identity Evolution Co on October 28, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*