# NPD IDEA vs eMotion MS

The clearest difference is iOS requirement: NPD IDEA at 11.0 against eMotion MS's 15.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

NPD IDEA ships an update every 6 days, eMotion MS every 3 days. The most recent releases landed on October 12, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | NPD IDEA | eMotion MS |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/npd-idea/id1364724047/reviews)** | — |
| Number of ratings | **1** | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 6 days | **Every 3 days** |
| Monetization | Free | — |
| Size | 87 MB | 32 MB |
| Requires iOS | **11.0** | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 17+ |
| Developer | [The NPD Group, Inc.](https://appshunter.io/developer/387431194) | [Emotion Software Development LLC](https://appshunter.io/developer/1734644449) |

## What reviewers say

### NPD IDEA

[App page](https://appshunter.io/ios/app/npd-idea/id1364724047)

This event app provides attendees with a personalized agenda, session and speaker details, and networking opportunities. Enhance your experience at The NPD Group's IDEA 2018 with convenient access to event information.

**Highlights:** Personalized agenda, Session descriptions, Speaker details, Networking opportunities, Event information access

**Features:** macOS Compatibility

**In-app purchases:** none


### eMotion MS

[App page](https://appshunter.io/ios/app/emotion-ms/id6478971131)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is NPD IDEA free?

NPD IDEA is free to download, with no in-app purchases.

### Is eMotion MS free?

eMotion MS is free to download, with no in-app purchases.

### Do NPD IDEA or eMotion MS have ads?

Neither NPD IDEA nor eMotion MS shows ads.

### Which is updated more often, NPD IDEA or eMotion MS?

NPD IDEA ships an update every 6 days, and eMotion MS every 3 days. Most recently, NPD IDEA was updated on October 12, 2026 and eMotion MS on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*